Junior Creative Strategist

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

We’re looking for a hungry, creative Junior Creative Strategist to work as a close partner to our Creative Director. This role exists to multiply great creative thinking: sitting in the room for brainstorms, reading the performance data, and translating greenlit concepts into tight briefs that editors and production can run with. You’re here to make sure the best ideas get made faster and better.

• →    Be an active contributor in concepting and brainstorming sessions. Bring original hooks, angles, and ideas to the table and pressure-test them.
• →    Turn greenlit concepts into tight, detailed briefs in ClickUp. Spec out exactly what’s needed (footage, VO, graphics, references, format, length) so editors and production can move forward without needing to loop back.
• →    Spend real time in Meta Ads Manager and our creative analytics tools. Surface what’s winning, what’s fading, and bring a weekly point of view to the Creative Team on what the data is telling us to make next.
• →    Study competitor creative, read customer reviews and comments, and spend time in the communities we’re trying to reach. Every brief should start from a genuine customer insight, not just a creative instinct.
• →    Pick up new tools quickly, whether that’s AI creative platforms, performance analytics, or scripting tools, and build light workflows that speed up concepting and briefing.
• →    Develop messaging territories alongside the Creative Team, holding the strategic thread across a campaign and reasoning about where it should go next.
• →    Partner on AI tool piloting. Be the power user who has already tried the new platform before anyone asked and help the team adopt what’s worth keeping.

•     Genuinely creative, with taste, opinions, and ideas you can defend. You think in hooks, territories, and angles, not just executions.
•     Obsessed with the customer. You think about who you're talking to before you think about what you want to say.
•     A "whatever it takes" operator who doesn't wait to be told what to do and finds a way to get things done.
•     Fast. You move quickly without sacrificing quality, and you know the difference.
•     Energized by AI and new tools. You're not intimidated by new platforms, you're excited to figure them out.
•     Comfortable with ambiguity. You can start from a rough idea, a data pattern, or a half-formed brief and run with it.
•     A clear, clean communicator. Your briefs are easy to read, your ClickUp tickets are airtight, and your handoffs don’t require follow-ups.

•     1–3 years of experience in creative strategy, performance creative, brand or growth marketing, or a related discipline.
•     Fluency in Meta Ads Manager or similar performance platforms. You can read the data and draw clear conclusions from it.
•     Exposure to direct-response or performance advertising. You understand what makes an ad convert, not just look good.
•     Familiarity with AI creative tools (Nanobanana, Gemini, or similar). You don’t need to have used all of them, but you should be the kind of person who will try them.
•     Basic editing literacy (CapCut, Premiere, or similar) is a plus. You won’t be cutting ads day-to-day, but being able to mock up a rough cut can help unblock a concept. 

Why This Role

You’ll get a front-row seat to how world-class creative strategy gets made, with a direct line to senior creative leadership to learn from. If you want to grow quickly, take on real ownership early, and work on brands that millions of people love, this is the role for you.