New Growth Marketing Channel Manager

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

We’re entering a new phase of growth—one that goes beyond digital optimization and into discovering new, scalable growth engines, including offline and emerging channels. In this role, you’ll act as the owner of new growth opportunities: identifying them, testing them, proving impact, and turning what works into repeatable playbooks. 

If you love building from zero to one, thrive in ambiguity, and want real ownership over how growth happens, not just reporting on it, this role gives you the space to do exactly that. 

New Channel Launch & Ownership 

• →Lead the end-to-end execution of new, performance-oriented offline and emerging growth activations (e.g., direct mail, in-flight/airport media, insert programs, non-traditional partnerships), from opportunity definition and vendor selection through testing, measurement, and scale decisions.
• →Partner with Brand and Analytics to align creative and evaluate results, with accountability for incremental growth impact.
• →Design and document roadmap for launching, evaluating, and scaling new growth opportunities.
• →Lead test-and-learn initiatives, turning experiments into clear case studies and recommendations for broader rollout. 

Affiliate & Partner Growth 

• →Own and evolve the affiliate channel, with a focus on incremental growth, not just capturing existing demand.
• →Manage and challenge our affiliate agency, setting expectations, evaluating performance, and improving efficiency and impact.
• →Develop frameworks to assess when affiliate acts as a growth lever vs. a promotional tool and recommend the right strategy accordingly. 

Growth Strategy & Optimization 

• →Partner with pricing, analytics, and marketing to support and evaluate specific growth initiatives and promotional opportunities, ensuring discounting and incentives drive incremental business value.
• →Contribute insights and recommendations to broader promotional strategy based on learnings from tests and new channel initiatives.
• →Continuously test hypotheses, identify trends, and refine our approach to finding the next growth opportunity. 

• Strong business and growth acumen, with experience launching or owning growth initiatives, channels, or partnerships.
• Comfort operating in ambiguity—excited by open-ended problems and building structure where none exists.
• Analytical mindset with the ability to evaluate performance, forecast outcomes, and translate insights into action.
• Experience testing new ideas and documenting results in a way that others can learn from and replicate.
• Clear communicator who can align stakeholders around priorities and next steps. 

• A builder’s mentality, you like starting things, proving them out, and scaling what works.
• Bias toward experimentation, learning, and iteration.
• Ability to operate like an owner, taking accountability for outcomes—not just outputs.
• Curiosity about offline, non-obvious, and underexplored growth channels.