1840%26Company7mo ago

SEO & PPC Growth Manager

Bogotá, Capital DistrictRemoteFull-Timemid

MarketingOtherGrowth Manager

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Quick Summary

Overview

We are seeking a highly skilled, data-driven SEO & PPC Growth Manager to lead and execute both organic and paid search strategies across Google, Bing, Amazon, eBay, Walmart, and Meta (Facebook/Instagram).

Technical Tools

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We are seeking a highly skilled, data-driven SEO & PPC Growth Manager to lead and execute both organic and paid search strategies across Google, Bing, Amazon, eBay, Walmart, and Meta (Facebook/Instagram). This hybrid role requires deep expertise in SEO best practices, AI-driven optimization, schema implementation, and marketplace product listing SEO—combined with advanced paid advertising management.

The ideal candidate is strategic yet hands-on, able to navigate the compliance challenges of the adult category while driving visibility, qualified traffic, and profitable growth for multiple Shopify stores and marketplace listings.

Organic Search Optimization: Develop and implement SEO strategies to increase rankings and visibility on Google and Bing.

Conduct keyword research, competitive analysis, and SERP tracking to identify high-value opportunities.

Optimize on-page and technical SEO elements including schema markup, robots.txt, sitemaps, meta tags, and structured data.

Marketplace SEO & Product Listings: Optimize product titles, bullet points, descriptions, backend fields, and keywords for Amazon, eBay, and Walmart.

Leverage customer search behavior and marketplace insights for maximum product discoverability.

Partner with creative teams on image SEO (alt text, naming) and enhanced content (A+).

Paid Advertising (PPC): Plan, launch, and optimize PPC campaigns across Amazon, Walmart, Google, Bing, and Meta.

Manage ad spend efficiently to maximize ROAS while ensuring compliance with adult advertising policies.

Perform ongoing keyword targeting, audience segmentation, bid adjustments, and negative keyword management.

Run A/B tests on creatives, placements, and ad-to-landing-page alignment to reduce drop-offs.

AI & Automation: Utilize AI-powered tools for keyword clustering, content optimization, performance monitoring, and automated workflows.

Recommend and implement AI-driven triggers to improve indexing, campaign scale, and profitability.

Shopify Store Optimization: Optimize multiple Shopify storefronts for site speed, mobile experience, and technical SEO health.

Ensure clean architecture, crawlability, and internal linking to boost rankings and conversions.

Performance Tracking & Reporting: Track and analyze performance across SEO and PPC using Google Analytics, Search Console, and marketplace dashboards.

Report on rankings, traffic, conversions, CTR, CPC, CPA, and revenue impact with actionable insights.

Provide strategic recommendations to balance growth with compliance and profitability.

5+ years of combined experience in SEO and PPC campaign management.

Proven success in driving organic and paid traffic growth in e-commerce, as there would be regulated/competitive industries. (ideally within the adult industry due to advertising & compliances restrictions)

Hands-on experience with Google Ads, Bing Ads, Meta Ads Manager, and Amazon/Walmart Ads.

Strong technical SEO skills (schema, sitemaps, robots.txt, structured data).

Familiarity with Shopify SEO and marketplace optimization (Amazon, eBay, Walmart).

Data-driven mindset with advanced analytics and reporting skills.

Experience with AI-driven SEO/PPC tools a strong plus.

Ability to navigate compliance restrictions in the adult category with creativity and resilience.