Application Engineer | Display & Electronics Product Platform

• Spec-in and Application Development
• New Product Introduction and Field Evaluations
• Leading and Influencing
• Competitive intelligence and complaint handling
• Customer Insights, New product ideas and Intellectual Property
• Specifications and Technical Database Management
• Business and Marketing Support
• Lab Management
• Customer Training
• Direct Sales Technical Support
• Code of Conduct and Compliance

As an Application Engineer, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

• Working with global Application Engineering, Product Development, Sales and Marketing personnel to develop and replicate high impact applications for consumer and industrial electronics.
• Identifying the best 3M solution for an application by thoroughly understanding customer needs, testing, and trial results. Communicate results to customers and global application engineering team through written reports and presentations.
• Represent the entire range of 3M portfolio for Display and Electronics to our customers, through presentations, training, conferences and other technical interactions.
• Providing launch support for new product programs by generating supporting documentation, demonstration tools, videos, and training materials.
• Building a deep understanding of customer needs and competition for the electronics market and provide “Voice of Customer,” new product ideas and competitive analysis.
• Specify 3M products at key OEM’s and Tiers on engineering drawings and provide support required to transition business to manufacturing locations throughout zones, regions, and subsidiaries.
• Develop lab infrastructure to support business plans, plan for equipment, inputs for lab capex planning, work with engineering for procurement of equipment by providing the right specification.
• Provide training to 3M teams, distributors, online training, field / shop floor training to customers for proper use of 3M solutions, preparing training calendar and training modules, feedback and other documentations, etc. Devise ways to use e-tools to help the sales team to improve productivity.

• Bachelor’s/Master’s degree in engineering from any reputed institution/ University with Materials science/ Electronics / Physics / Chemistry as the major subject.
• Minimum around 5 years of work experience in R&D, product development, and/or applications engineering. Preferably, experience in customer-facing interactions in electronics segment.

• Experience with tapes, adhesives, conductive materials, TIM, etc., and knowledge in converting processes like die-cutting and slitting would be an advantage.
• Design-in and solutions development capability – Ability to engage with OEM and Tier-1 engineering teams, interpret technical requirements, recommend suitable 3M solutions, create validation plans, and support customers through full design-win cycle.
• Hands-on application testing & troubleshooting – Proficiency in conducting product evaluations, performance testing, failure-mode analysis, and providing on-site technical support to ensure successful integration of 3M solutions into customer designs.
• Independently deliver specifications wins (new or replacement from competition) through the customer value chain 
• Good understanding about IP protocols and procedures.
• Exploratory mindset and aptitude to identify new applications, new opportunities and customer pain areas and value selling.
• Should be a team player, able to plan and work independently with minimum supervision.
• Should be able to network effectively and efficiently with internal and external customers and should have good customer account management skills.
• Strong analytical, presentation and communication skills.
• Experience with creating collateral materials, such as digital content and other demonstration tools for electronics applications.
• This role requires about 30-40% domestic travel.

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