HCP Marketing Specialist(직계약직, 육아휴직 대체)

• →Develop and implement comprehensive HCP marketing strategies aligned with business objectives.
• →Conduct market analysis to identify trends, customer insights, unmet needs, and the competitive landscape.
• →Develop annual strategic plans and tactical programs to accelerate HCP adoption and advocacy.
• →Collaborate with cross-functional teams to align product, commercial, and scientific strategies.

• Lead strategic planning and execution of product launches and lifecycle initiatives.
• Ensure launch readiness through effective cross-functional coordination.
• Develop value propositions and positioning strategies tailored to healthcare professionals.
• Monitor market performance and recommend optimization initiatives.

• Develop and execute HCP-focused marketing campaigns and Peer-to-Peer engagement programs.
• Coordinate with Sales teams to create impactful customer engagement strategies and tools.
• Develop educational materials, scientific content, and training programs for healthcare professionals, partnering with Medical Affairs to ensure scientific accuracy and compliance.
• Lead symposiums, workshops, webinars, and educational events to expand Libre's value.

• Identify, segment, and develop strategic relationships with key national and regional KOLs.
• Design and execute KOL engagement plans aligned with brand and scientific objectives, including advisory boards, speaker programs, and expert meetings.
• Develop emerging KOL programs to strengthen future advocacy and leadership networks.
• Gather and translate KOL insights into actionable business and marketing strategies, partnering with Medical Affairs on evidence dissemination.

• Develop and maintain strategic partnerships with relevant diabetes, endocrinology, and primary care societies.
• Lead congress strategy planning and execution, including sponsorships, symposia, exhibitions, and scientific engagement opportunities.
• Manage annual society engagement plans, budgets, contracts, and performance tracking, ensuring compliance with local regulations.

• Engage with Global, APAC, Medical Affairs, Market Access, Regulatory, Commercial Excellence, and Sales teams to ensure portfolio success.
• Build and maintain relationships with HCPs, KOLs, academic institutions, and professional societies; manage alliance partners on strategic alignment and KPI tracking.

• Define and track KPIs related to HCP engagement, KOL development, society partnerships, and marketing effectiveness.
• Analyze program outcomes, optimize resource allocation based on data-driven insights, and report strategic recommendations to senior management, including ROI of major congresses and sponsorships.

• Bachelor's degree required.
• Experience in the diabetes industry is required.
• 3–7 years of marketing experience in the healthcare industry.
• Proven experience in HCP marketing, KOL management, and professional society engagement strongly preferred.
• Strong written and verbal communication skills in both Korean and English

근무기간 : 채용시로부터 18개월(회사 상황에 따라 정규 전환 가능)

In specific locations, the pay range may vary from the range posted.