Senior Campaign Manager (ABM)

Job Description

The Adviser Marketing team leads how we position, communicate and engage with UK financial advisers across our advised platform offering, campaigns, events and sales activation. The team partners across the Adviser business to support growth, client engagement, brand strength and measurable commercial outcomes.

It combines deep industry expertise with modern business-to-business marketing capability, with a collaborative culture focused on insight, experimentation and quality. By making our communications more relevant and useful, the team helps enable our clients to be better investors. 

As Senior Campaign Manager, ABM, you will shape and deliver a modern account-based marketing programme for strategic firms, key buying groups and high-value growth opportunities in the UK. Working closely with Strategic Accounts, Sales, Product Marketing, Content, Events and Marketing Operations, you will create 1:1 and 1:few programmes that use account insight, buying committee mapping, personalised content and coordinated sales activation. This is a senior manager-level role for someone who can move beyond activity delivery to build detailed account plans, identify opportunities and influence go-to-market priorities.

You will have the scope to define what great account-based marketing looks like in the UK platform market and connect marketing investment to pipeline progression and commercial outcomes. Aberdeen’s blended working approach will support collaboration, flexibility and your continued development as you invest in your tomorrow.

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here.

Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.