acemoneytransfer1mo ago

Chief Marketing Officer

Pakistan·Islamabadexecutive

MarketingMarketing Director

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Quick Summary

Key Responsibilities

Strategic Leadership Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap.

Requirements Summary

Required Qualifications & Skills 10+ years of marketing experience, with at least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments.

Technical Tools

MarketingMarketing Director

Job Title: Chief Marketing Officer (CMO)
Location: Rawalpindi (On-site) with frequent travel to Lahore and Kharian, Pakistan
Reporting To: Global CEO
Department: Marketing
Employment Type: Full-time.

Key Responsibilities:

Strategic Leadership

Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap.
Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations.
Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance.

Performance & Growth Marketing

Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC.
Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks.
Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions.

Team Leadership & Capability Building

Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists.
Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning.
Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions.

Brand Strategy & Customer Engagement

Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks.
Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies.
Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty.

Product & Innovation Collaboration

Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights
Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency.

Qualification:

Required Qualifications & Skills

10+ years of marketing experience, with at least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments.
Proven experience in performance marketing, brand leadership, customer acquisition and retention at scale.
Strong understanding of diaspora and ethnic community marketing in regions like UK, Europe, GCC, and North America.
Experience in managing remote teams and international campaigns.
Highly analytical with comfort using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.).
Excellent communication, stakeholder management, and cross-functional collaboration skills.
Willingness and ability to travel frequently to Islamabad, Rawalpindi Pakistan.

Preferred Attributes

Prior experience working with remittance, cross-border fintech, or mobile-first financial products.
Understanding of regulatory compliance and cultural sensitivities in multi-region campaigns.
Entrepreneurial mindset with an appetite for innovation and growth-stage transformation.

ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile