Managing Producer of Social Media & NewYorkUpstate.com

United States·Syracuse - SyracuseNormalmid

MarketingSocial Media

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Quick Summary

Overview

Strengthening and empowering all of the communities we serve. Advance Media New York, publisher of syracuse.com, NYup.com, This Is CNY and The Post-Standard,

Technical Tools

MarketingSocial Media

Strengthening and empowering all of the communities we serve.

Advance Media New York, publisher of syracuse.com, NYup.com, This Is CNY and The Post-Standard, is seeking a competent editor who will oversee all of the company’s social media efforts, manage the content for NewYorkUpstate.com (NYup.com), lead newsletter strategy and help drive newsroom AI initiatives.

In this Managing Producer role, you will coordinate closely with other newsroom leaders to ensure all of the best content is optimized properly for social media. You will manage a team of journalists that includes social media producers, writers for both NYup.com and syracuse.com, and newsletter producers.

This is an exciting opportunity for an editor who is familiar with Central and Upstate New York, knows how to package digital content for different audiences, and how to use AI tools to maximize content creation.

The base salary range is $65,000 to $85,000 per year.

Responsibilities

~1 min read

→Help create and implement social media strategy on all platforms and oversee execution by social producers
→Create compelling social media posts for multiple platforms
→Work with other newsroom leaders on social media efforts and strategy
→Build engagement and reach both organically and through paid promotion
→Direct content creation for NYup.com and help create audience for syracuse.com using AI-assisted tools
→Assign and edit articles
→Work with freelancers and external content creators for both social media content and articles for the websites
→Lead newsletter strategy across the newsroom

A minimum of 5 years of relevant journalism experience
Management or team leadership experience
Deep familiarity of social media management, platforms and analytics
A strong grasp of AP style, journalistic ethics and compelling storytelling
Understanding of analytics and social listening tools and experience using them to help measure success and make decisions
Basic video and photo editing experience preferred
Ability to multitask and prioritize multiple demands under deadline pressure
Willingness to work flexible hours as needed, including evenings and weekends
Desire and ability to work in the syracuse.com newsroom (this is not a remote position)
Experience using AI tools to produce content is a strong plus but not required
This job requires reliable transportation.