Social Media Manager

Key Roles and Responsibilities Corporate and Leadership Branding · Manage and maintain the official social media accounts of Company, including leadership profiles of the CEO and COO. · Develop and execute a structured content calendar focused on corporate branding, thought leadership, organizational culture, achievements, and key milestones. · Position senior leadership as credible industry voices, particularly on LinkedIn. Platform Management · Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content. · Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content. · Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms. Content Development and Publishing · Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content. · Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content. · Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms. Community Management and Engagement · Monitor social media channels for comments, direct messages, and brand mentions. · Respond to inquiries and engage with followers in a timely and professional manner. · Participate in relevant industry conversations to enhance brand visibility and credibility. · Track audience engagement and follower growth across platforms. Analytics and Reporting · Monitor and analyze key performance indicators including reach, engagement, follower growth, and click-through rates. · Prepare and present monthly performance reports with actionable insights and recommendations. · Continuously optimize content strategy based on analytics and performance trends. Required Skills and Qualifications · Minimum 3–4 years of experience in managing corporate and leadership social media accounts. · Strong expertise in LinkedIn content strategy (mandatory requirement). · Sound understanding of Instagram brand-building strategies. · Prior experience with B2B, FinTech, BFSI, or corporate brands will be preferred. · Excellent written English communication and storytelling skills. · Working knowledge of social media management and analytics tools such as Canva, Hootsuite, Buffer, Meta Business Suite, or equivalent platforms. · Basic graphic design or video editing skills will be considered an added advantage. Key Competencies · Strong understanding of corporate reputation management and professional branding. · Ability to convert business activities and leadership insights into meaningful digital content. · High level of ownership, consistency, discretion, and confidentiality, especially while managing leadership accounts. · Ability to collaborate closely with senior management and cross-functional teams.