Performance Marketing Specialist

• Plan and execute the performance marketing strategy to meet the business objectives and targets.
• Manage budget and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Create and manage lead generation campaigns across various channels.
• Engage potential leads through personalized and targeted outreach efforts.
• Track and analyze campaign results to measure performance and make data-driven adjustments.
• Continuously identify optimization and experimentation opportunities and develop end-to-end strategies to test new hypotheses.
• Collaborate with the content team and other teams to build new ad concepts and themes.
• Track and report on key performance indicators of media activity.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

• In-depth knowledge of B2B marketing strategies and techniques, with a track record of successful lead generation and customer acquisition in a B2B environment.
• +4 years of experience in B2B lead generation and performance marketing
• Sold experience in managing landing page, Google Tag Manager and Google Analytics.
• Exceptional analytical skills in identifying opportunities.
• Experience in email marketing (Cold emails) and LinkedIn sales navigator
• Solid campaign and channel analysis and reporting expertise, including Google Analytics experience.
• Proofreading skills
• Self-driven

We offer a culture that fosters inclusion, diversity, and innovation. almentor is a performance-based company that offers career advancement opportunities and a competitive compensation package.

If you are a creative, data-driven professional with a passion for e-learning and a desire to join a remarkable team, apply now and help us build a remarkable brand!