Senior Esports Marketing

ACG_3498_JOB Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate to join their firm Esports Campaign & Tournament Management Strategic Execution: Design and implement comprehensive marketing roadmaps to elevate esports events and competitive initiatives. Cross-functional Synergy: Partner with internal departments to ensure all esports activations are seamlessly integrated with the broader game marketing vision. Growth Tactics: Formulate innovative promotional strategies aimed at scaling player registration, maximizing viewership, and deepening community involvement. Content & Unified Communication Asset Development: Direct the production of high-impact esports collateral, including cinematic trailers, official announcements, and targeted social media narratives. Information Governance: Oversee the end-to-end communication flow for tournaments, covering everything from registration logistics to real-time updates and final results. Brand Consistency: Maintain a unified voice and messaging standard across all digital and competitive platforms. Analytics & Strategic Insights Metric Monitoring: Track and evaluate key performance indicators (KPIs) related to campaign reach and tournament participation. Optimization: Translate engagement data into actionable insights to refine and enhance the effectiveness of future esports programs. Requirements Minimum 2 years of demonstrable success in managing full-cycle strategic marketing initiatives. Holds a Bachelor’s degree from a top-tier institution or possesses significant equivalent field experience. Deep-seated passion for football and the gaming industry is an absolute requirement. Expert in navigating complex project lifecycles, including risk mitigation and quality assurance (QA); highly skilled at fostering synergy among Product, Creative, and Legal departments. Proven track record of conceptualizing high-level communication strategies, establishing structured delivery timelines, and guiding multidisciplinary teams to fruition. Possesses a data-driven, analytical mindset with a commitment to staying ahead of industry benchmarks and innovations. Capable of managing a high-volume workload with precision while meeting deadlines in high-pressure environments. Bilingual proficiency; able to negotiate and present effectively in both English and Vietnamese. Due to the immense number of applications, only shortlisted candidates will be contacted.