Marketing Associate - Social & Growth: Addis Ababa

Are you deeply embedded in social media culture and instinctively understand what captures attention and drives engagement? Do you create content, not just consume it, and know how to turn ideas into posts that people watch, share, and act on?

We are looking for a Marketing Associate who can help translate ALX’s mission into content that resonates with young audiences and drives measurable growth. This role is for someone who understands trends before they peak, experiments constantly, and uses both creativity and data to improve performance.

If you are already creating content and building an audience, and want to apply your skills to something with real-world impact, this role is for you.

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey. 

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

As a Marketing Associate, you will play a central role in driving ALX Ethiopia’s overall brand growth, with a strong focus on community engagement and impact. You will shape how ALX Ethiopia shows up across all touchpoints, ensuring every interaction translates into meaningful storytelling and impactful marketing. You will also lead initiatives and campaigns that strengthen brand connection, engage and retain our learner community, and drive overall brand growth. 

This is a creator-led role. You will operate at the intersection of content creation, social media, and growth marketing. You will be expected to generate ideas, produce content at speed, and experiment continuously to identify what resonates with young audiences. You will have the autonomy to test formats, trends, and narratives, using data to refine and scale what works

• Create high-quality, social-first content across platforms, with a strong focus on short-form video (TikTok, Reels).
• Attend events, activations, and community moments to capture real-time, authentic content.
• Independently shoot, edit, and publish content using mobile and desktop tools.
• Translate learner and graduate stories and ALX Ethiopia experiences into compelling narratives that resonate with young audiences.
• Produce content consistently, with the ability to generate, create, and publish multiple pieces of content each week.

• Take ownership of the day-to-day execution of ALX Ethiopia’s social media presence, contributing to tone, content style, and audience engagement in alignment with the Marketing Manager’s direction.
• Execute day-to-day activity across social platforms, ensuring consistency in voice, tone, and quality.
• Actively engage with the community through comments, messages, and interactive formats (lives, polls, Q&A).
• Identify and leverage trends, challenges, and formats to increase reach and engagement.
• Contribute to building a strong, participatory online community.

• Actively contribute to ideation and execute marketing campaigns across social and digital channels, with a focus on speed, creativity, and relevance to young audiences.
• Test different content formats, messaging, and posting strategies to improve performance.
• Collaborate with the Marketing Manager to translate strategy into execution.
• Contribute creative ideas that support campaigns focused on community engagement, brand growth, and positioning ALX Ethiopia as a standout brand learners and graduates actively engage with and value.
• Rapidly test and iterate on content ideas, doubling down on what performs and discontinuing what does not.
• Work cross-functionally with community and partnerships teams to source content opportunities and amplify key initiatives.
• Lead and manage on-ground activations to build awareness of ALX Ethiopia and further drive engagement and brand growth.
• Identify and engage external brands, social groups, and enterprises for strategic partnerships that drive community engagement and overall brand growth.
  
  

• Drive growth in reach, engagement, and audience size across platforms through consistent content experimentation and optimisation.
• Track performance metrics such as reach, engagement, and conversion.
• Use insights to refine content and improve outcomes.
• Produce simple, actionable reports on what is working and what is not.
• Identify high-performing content patterns and replicate or scale them to drive consistent growth.

• Creator Mindset: You are not just familiar with social media, you actively create content and understand what performs because you have done it yourself.
• Content Creation: Proven ability to create engaging social media content, particularly short-form video. A portfolio or examples of work is required.
• Platform Fluency: Deep understanding of platforms such as TikTok, Instagram, and YouTube, including trends, formats, and audience behavior.
• Trend Awareness: Ability to identify and act on emerging trends quickly, translating them into relevant content.
• Distribution Instinct: Strong understanding of how content is surfaced and distributed across platforms, including timing, hooks, and format selection that drive reach and engagement.
• Data-Driven Mindset: Ability to interpret performance metrics (engagement, reach, conversion) and adjust content accordingly.
• Experimentation: Comfort testing new ideas, formats, and approaches, with a focus on continuous improvement.
• Hands-On Execution: Ability to independently create, edit, and publish content with minimal supervision.
• Speed and Adaptability: Comfortable working in a fast-paced environment where priorities shift and rapid execution is required.
• Content Tools: Proficiency in tools such as Canva, CapCut, Adobe tools, or equivalent mobile editing platforms.
• AI Fluency: Comfort using AI tools to support content creation, ideation, and productivity.
• Experience: 3+ years of experience in content creation, social media marketing, or related work. Strong personal projects or creator experience can substitute for formal roles.
• Education: A bachelor’s degree in any field is required. Demonstrated experience in content creation, social media marketing, or a strong portfolio of work is more important than field of study.
• Language Proficiency: Fluency in English and Amharic, both verbal and written communication. Knowledge of other local languages is a plus.