[UPLIVE Company] UA Marketing (Mobile Games)

Vietnam·Ho Chi Minh CityFull-timemid

Other

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Quick Summary

Overview

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.

Technical Tools

Other

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)

Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets

Work closely with Creative teams to provide UA insights to improve product marketability

Work closely with global vendors/ ad networks to optimize campaigns

Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success

Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)

In-app marketing experience for driving deeper conversions

Data analysis, Strategic & Tactical planning, Problem solving

Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management

Good communication (English writing and speaking skills)

Possess a creative mindset and an instinct for identifying trends.

Customer-oriented, Innovative, Emotional intelligence

Hunger and humble for learning, sharing, teamwork and self-development

Resilient and adaptable under changes and uncertainties

WILL BE A PLUS

You love music and music-related products

Love to interact with mobile music games/ apps

Prior experience in gaming industry

Being comfortable with data and turning multiple sources of data into insights

Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment

Fanatic learner: proactive learning and sharing knowledge

We take care of our people — from meaningful reward to everyday experience at workFinancial

Competitive salary, 100% pay during probation

Performance bonus with up to 30% of company profit shared — no cap

Full SHUI + premium private health insurance & annual check-up

Personal Well-being

12 days annual leave + 10 days paid sick leave

12 WFH days per year for when you need flexibility

9.4M VND yearly flexi-budget for your personal development

Free daily lunch (10+ options)

Snacks, drinks, and tea-time always available

Monthly/bi-monthly team bonding budget

Sports activities (badminton, football, etc.)

Personal Development

Company learning trips to top markets (Korea first, Japan next)

Sponsored access to international conferences & industry events

Modern equipment + AI tools to help you work smarter and grow faster

• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!

How To Apply?

Click the button or contact us at talents@uplive.zone