Head of Marketing

Our mission

The trucking and logistics industry provides the backbone of the economy. But the payments infrastructure on which it runs is broken. For the hard-working men and women of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures. The incumbent players in this space often overlook the economic and practical needs of this user base.

Our history and background

Our founding team has backgrounds in payments, working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, and building apps that were featured on the Apple app store. We have staff and senior engineers from Google, Uber, Meta, Shopify, Stripe, Chime, and other leading technology companies.

We have raised $125 million+ from investors such as General Catalyst, Elad Gil, Bloomberg Beta, Y Combinator, XYZ; founders and CEOs of companies such as Google (Eric Schmidt), Salesforce (Marc Benioff), Coinbase (Brian Armstrong), DoorDash (Tony Xu), Instacart, Gusto; strategic investors like Mastercard, Flexport and Samsara.

We were named to Forbes annual Next Billion-Dollar Startup List, and have just recently been selected to join the World Economic Forum as a Global Innovator.

AtoB is hiring a Head of Marketing to own the entire marketing function and report directly to the CEO. This is not a turnaround story. It is a scale-up story, and the foundation is already built.

Our partner program has become a growth engine. Major fuel networks, enterprise logistics providers, and national fleet operators are already on the platform. Partnership growth is running at 7-8x year over year, and revenue is scaling rapidly quarter over quarter.

You will inherit a strong starting lineup: a growth marketer, an events marketer, a designer, and an SEO/content agency that has driven significant year-over-year growth in organic acquisition. You will also hire two critical roles, a Lifecycle Email Marketer and a Partner Marketer, to round out the team. The ingredients are here. We need a marketing leader who can turn them into a compounding machine.

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  Own end-to-end marketing strategy across brand, demand generation, content, lifecycle, partner marketing, PR, and the website

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  Build and lead a high-performing marketing team, starting with two immediate hires (Lifecycle Email Marketer, Partner Marketer) and scaling from there

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  Accelerate partner-driven growth by creating co-marketing programs, partner enablement materials, and joint go-to-market playbooks across our major fuel network and enterprise logistics partners

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  Design and execute lifecycle campaigns that convert SMB fleet operators entering our funnel into activated, retained customers

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  Establish AtoB's brand as the defining voice in fleet payments, positioning the company for its next phase of growth, international expansion, and long-term market leadership

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  Direct a marketing team that operates with AI as a core multiplier. You will be expected to use tools like Claude Code to move faster, test more, and scale output without scaling headcount linearly

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  Collaborate cross-functionally with product, sales, partnerships, and finance to center our customers in every way and ensure marketing is tightly aligned with revenue

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  Define and own marketing's KPIs, attribution models, and reporting using our existing stack (Segment, Hightouch CDP, HubSpot, Linear)

• Experience at a Series B through D company that scaled past $100M in revenue

• Background in partner or channel marketing, especially co-marketing with large enterprise partners

• Familiarity with the trucking, logistics, or fleet management industry

• Prior involvement in IPO preparation or international market entry from a marketing perspective