Lead Product Marketing

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

We’re looking for a strategic, customer-first product marketer who thrives in a fast-paced environment and wants to shape the future of wireless connectivity. As a Lead Product Marketing Manager, you will lead the full 360° marketing execution for enhanced wireless solutions and connectivity features.

You’ll lead go-to-market strategy and execution from concept to launch, partnering across the organization to bring compelling customer stories to life. This role requires a strong mix of analytical thinking, creative storytelling, and cross-functional leadership—with plenty of room to drive impact and grow as a marketing leader.

• →Lead full 360° marketing execution for wireless product features, with a focus on enhanced connectivity solutions
• →Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions
• →Partner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, retail, and more) to ensure seamless execution across all channels
• →Build Go-to-Market (GTM) plans that deliver results—ensuring messaging, timing, and execution are aligned for maximum impact
• →Leverage data-driven insights and customer research to inform positioning and optimize campaigns
• →Champion the customer—ensuring every initiative puts the customer experience and value first
• →Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage
• →Monitor performance, analyze results, and continuously iterate for improvement
• →Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space

For External Job Postings-

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information

Our Lead Product Marketing earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.