20d ago

Lifecycle Marketing Manager

United States·New Yorkfull-timemid

MarketingEmail Marketer

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Quick Summary

Requirements Summary

3 to 5 years of experience overseeing successful lifecycle email and SMS marketing. Strong hands-on experience with Klaviyo. Experience with other B2C-focused CRMs is a plus.

Technical Tools

MarketingEmail Marketer

THE ROLE

We are looking for a Lifecycle Marketing Manager to own and optimize Audicus’ lead nurturing and customer engagement campaigns. This role is responsible for building high-performing email and SMS programs that drive conversion, engagement, and lifetime value. You will own lifecycle strategy and execution in Klaviyo, translate customer data into action, and partner cross-functionally to deliver a consistent, value-forward customer experience.

RESPONSIBILITIES

Build, manage, and optimize an end-to-end email/SMS lifecycle strategy to enhance customer relationships, loyalty, and lifetime value across our B2C, Retail, and B2B2C divisions.
Design and maintain scalable automation workflows in Klaviyo.
Develop behavioral and lifecycle-based customer segmentation.
Partner with Salesforce stakeholders to ensure clean data and reliable integrations.
Plan and execute promotional and lifecycle campaigns in alignment with divisional growth goals.
Continuously evolve our campaigns through customer research, data-driven insights, and ongoing testing.
Create and iterate on lifecycle copy and visual assets using Canva as needed.
Own lifecycle reporting and performance insights using Google Workspace tools.
Build, maintain, and deliver regular reporting and monitoring tools.
Test and implement AI-enabled tools and processes to increase personalization and engagement across our lifecycle campaigns.

WHAT WE ARE LOOKING FOR

The ideal candidate will have a proven track record of developing and implementing effective CRM/email marketing campaigns to drive growth within B2C or B2B2C companies. Creative problem-solvers who think strategically and analytically about sustainable growth , yet want to get tactical and build, will particularly enjoy this role. Beyond that, we are looking for the following qualifications:

3 to 5 years of experience overseeing successful lifecycle email and SMS marketing.
Strong hands-on experience with Klaviyo. Experience with other B2C-focused CRMs is a plus.
Working knowledge of Salesforce or similar CRM platforms.
Strong analytical skills with the ability to manage lifecycle focused dashboards and reporting to derive actionable insights.
A test-and-learn mindset with a focus on continuous improvement.
Strong project management and prioritization skills.
Clear copy and email design instincts with an eye for effective lifecycle creative.
Experience using Canva, Figma, or other tools to build email designs. HTML designs a plus
Demonstrated results, or testing experience, using AI systems to increase your bandwidth and results
Mindset of continuous improvement and learning

COMPENSATION: $100-115K/year

BENEFITS: Medical, Dental, Vision Insurance, Paid Family Leave, Flexible PTO, Continuing Education Stipend, Commuter Benefits

FLSA Status:

Exempt – This position is not eligible for overtime pay and is expected to fulfill the responsibilities of the role regardless of hours worked.

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.