Marketing Manager, Law Enforcement

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

As a Marketing Manager supporting state and local law enforcement, you’ll be responsible for supporting sales team requests, partnering with the events team on key events, and planning and executing targeted campaigns that reach police departments across the U.S. You’ll own messaging, content development, demand generation, and field marketing to strengthen Axon’s presence in our core market.

You’ll work cross-functionally with Sales, Product Marketing, and Events to activate campaigns that increase awareness, build pipeline, and drive engagement across the buyer journey.

* Execute marketing campaigns for state and local law enforcement
* Write briefs, coordinate assets, and manage campaign timelines
* Support field programs, digital campaigns, and cross-channel execution
* Work directly with customers to highlight and promote their stories on how they are advancing public safety
* Own calendar planning and campaign alignment
* Track campaign performance and support regular reporting

* 5–8 years of experience in field marketing, campaign execution, or vertical marketing
* Strong written communication, project management, and stakeholder engagement
* Familiarity with U.S. law enforcement or government audiences a plus
* Experience working with Salesforce, HubSpot, or similar tools preferred
* Ability to manage multiple projects and stay focused on detail and outcomes

You’ll use AI to generate draft messaging, repurpose content, summarize campaign reports, and support workflow automation. You’ll be expected to identify ways AI can increase your speed and help deliver more effective campaigns to your segment.

* Aim Far – You elevate how we reach, support, and engage law enforcement
* Win Right – You act with empathy and accountability in a high-trust space
* Own It – You manage campaigns from concept to results
* Join Forces – You collaborate deeply with internal and external stakeholders
* Be Obsessed – You advocate for the end customer
* Expect Candor – You offer clear, constructive input across your team

* Meet key partners and review live campaigns and plans
* Understand segmentation, messaging, and priorities

* Launch or optimize 2-3 campaigns and contribute to messaging development
* Align plans that support demand gen and sales

* Fully own campaign execution for key Law Enforcement programs
* Help build playbooks for future public safety GTM work

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.  Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Phishing alert:  Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process.  All legitimate job openings are listed on our official careers page at https://www.axon.com/careers.  If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.