SEO & Website Content Manager

• →3-5+ years of experience in SEO, website content management, digital marketing, or a similar role.
• →Hands-on experience managing website content through a CMS, with Contentful experience strongly preferred.
• →Cannabis industry experience or familiarity with cannabis consumers, products, regulations, and dispensary search behavior preferred.
• →Experience using tools such as Google Search Console, GA4, SEMrush, Ahrefs, BrightLocal, Moz, Looker Studio, or similar platforms.
• →Experience with Dutchie, Jane, Weedmaps, or other cannabis/e-commerce platforms preferred.
• →Strong knowledge of on-page SEO, content SEO, local SEO, keyword research, metadata, internal linking, and website performance reporting.
• →Basic understanding of HTML, structured content, schema markup, redirects, and website QA processes preferred.
• →Strong organizational and follow-up skills
• →Ability to work in a fast-paced, deadline-driven, compliance-heavy environment.
• →Experience in cannabis retail, wholesale, or a regulated industry preferred. 

• Bachelor's degree or equivalent combination of work/education experience accepted.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

AYR Wellness is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, genetic information, marital status, military or veteran status, or any other protected status in accordance with applicable federal, state, and local laws.