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Senior CRM Business Analyst

United States·Raleighsenior

Business Analysis & ProcessCRM Business Analyst

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Quick Summary

Key Responsibilities

Salesforce Development Lead the development and design of end-to-end Salesforce solutions for pharmaceutical Commercial sales, marketing, and medical affairs teams. Ensure scalability, performance,

Requirements Summary

Salesforce Development Lead the development and design of end-to-end Salesforce solutions for pharmaceutical Commercial sales, marketing, and medical affairs teams. Ensure scalability, performance,

Technical Tools

Business Analysis & ProcessCRM Business Analyst

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.

Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.

"Azurity roles are office based and are generally require individuals to be in office Tuesday through Thursday with Monday and Friday as optional days."

Our CX team at Azurity is building new capabilities utilizing cutting-edge AI and Engagement tools. We are looking for a dynamic, change inspired, Individual self-driven hands-on Team Member.

The Senior CRM Salesforce Developer will play a key role in designing, implementing, and optimizing Salesforce solutions tailored to Azurity pharmaceutical needs. This individual is responsible for developing scalable, compliant, and high-performing CRM solutions that support commercial operations, HCP/HCO engagement, Sales rep Enablement, Medical Affairs, and regulatory compliance.

The ideal candidate will have deep expertise in Salesforce Life sciences/ Health Cloud, Sales Cloud, and Veeva CRM, along with a strong understanding of pharma industry workflows and compliance requirements (HIPAA, GDPR, Sunshine Act, FDA, etc.).

Principle Responsibilities:

Salesforce Development

Lead the development and design of end-to-end Salesforce solutions for pharmaceutical Commercial sales, marketing, and medical affairs teams.
Ensure scalability, performance, and security of the Salesforce platform, following best practices and industry regulations.
Define data models, integrations, workflows, and automation strategies to streamline business processes.
Customize and develop multi-cloud Salesforce solutions, including Sales Cloud, Life Sciences Cloud, Experience Cloud, Marketing Cloud, Maps & Territory Mgmt, and CRMA.

Pharma-Specific CRM Customization & Optimization

Design and implement solutions for HCP/HCO engagement, field force automation, KOL management, Rep support programs, sample tracking, and compliance reporting.
Oversee the customization of Salesforce objects, Lightning components, Flows, and Process Builder to enhance CRM capabilities. Knowledge of Industries cloud Vlocity techstack, including Omnistudio, Dataraptors, DPE, flexcards/ Omniscripts, etc.
Develop and optimize territory management, consent tracking, and omnichannel engagement strategies.

Integration & Data Strategy

Define and implement integrations with third-party pharma systems, including IQVIA, Snowflake, Sales Enablement iRep platforms etc
Ensure seamless data flow between Salesforce and analytics, customer master, and marketing automation platforms.
Establish data governance, security, and compliance frameworks, ensuring adherence to HIPAA, GDPR, and FDA regulations.

Stakeholder Collaboration & Advisory

Act as a Tech Lead to IT teams, and Junior Salesforce developers, ensuring solutions align with strategic business goals.
Work closely with Salesforce Admins, Business Analysts, and manage developers to guide solution implementation.
Lead & participate in discovery sessions, technical design workshops, and roadmap planning with key stakeholders.

Technical Leadership & Best Practices

Define Salesforce development standards, governance, and best practices across the organization.
Provide technical leadership and mentoring to Salesforce teams, ensuring high-quality solution delivery.
Conduct code reviews, performance optimizations, and security audits to maintain system integrity.

Compliance & Security

Ensure Salesforce solutions comply with pharmaceutical industry regulations (HIPAA, Sunshine Act, GDPR, FDA, etc.).
Implement role-based access controls (RBAC), audit trails, and data encryption for sensitive healthcare and patient data.

Preferred Skills and Experience:

8+ years of Salesforce experience with a focus on LWC development, CRM design, and system integrations.
Strong hands on expertise in Sales Cloud, Data Cloud, CRMA, Health Cloud, Lifesciences Cloud,
Deep understanding of pharma-specific processes, including HCP engagement, patient services, medical affairs, and regulatory compliance.
Experience integrating Salesforce with third-party pharma tools (IQVIA, Snowflake, Customer master)
Hands on in Omnistudio, Apex, DevOps, Lightning Web Components (LWC), Flows, APIs, and middleware integrations.
Strong background in data architecture, security, and governance with a focus on HIPAA and GDPR compliance.
Certifications:
Salesforce Certified Administrator
Salesforce Certified Platform App Builder
Salesforce Certified Platform Developer I
Salesforce Certified Platform Developer II
Salesforce Certified Sales Cloud Consultant
Salesforce Certified AI Associate
Salesforce Certified AI Specialist
Salesforce Certified Data Cloud Consultant
Excellent communication and stakeholder interaction skills.

#LI-Onsite
#LI-Full-time

Physical & Mental Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be able to sit for long periods of time
While performing the duties of this job, the employee is frequently required to stand; walk; sit; talk and/or hear
May occasionally climb stairs and/or ride elevators
The employee must occasionally lift and/or move up to 25 pounds
Employee must be able to manipulate keyboard, operate a telephone and hand-held devices
Other miscellaneous job duties as required

What We Offer

~2 min read

✓Unlock Your Earning Potential: Join our team and be rewarded with a competitive compensation package, including an annual bonus based on company performance, that recognizes your exceptional talent. Sales - In lieu of annual bonuses, we offer an Incentive compensation program that allows you to earn more - even over plan.

✓Fuel Your Success: *Sales Only* - We understand the value of your hard work and provide a car reimbursement program and gas card for both business and personal use as part of our commitment to supporting you.

✓Comprehensive Health Coverage: We value your well-being and offer excellent medical, dental, vision, and prescription coverage to ensure you and your family are always taken care of.

✓Flexibility for Your Lifestyle: Achieve work-life balance with our hybrid work model, allowing you to work two days from home and three days in the office. *Excludes Sales, Manufacturing, and some Operations positions*

✓Invest in Your Future: Our Retirement Savings Plan (401K) is designed to help you secure a comfortable retirement by matching dollar for dollar up to 5%.

✓Time Off That Counts: Take advantage of our generous time off policy, which offers up to 15 vacation days annually + rollover (up to 40 hours) as well as five sick/wellness days. For new employees, vacation accrual will be prorated based on your start date.

✓Meaningful Time with Your Loved Ones: We close between Christmas and New Year’s to give you an extra week off to spend quality time with your family and recharge.

✓Enjoy the Holidays: Over the course of the year, Azurity recognizes 13 holidays.

✓Invest in Your Education: We support your professional growth with tuition reimbursement for undergraduate and graduate level courses or certifications.

✓Recognize and Be Recognized: Our Azurity High Five peer recognition platform allows you to celebrate your colleagues' accomplishments and receive recognition for your own outstanding work.