Badge Group1mo ago

VP of Product Marketing

RemoteFull-Timeexecutive

MarketingProduct Marketing

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Quick Summary

Key Responsibilities

create and evolve pitch decks, vertical one-pagers, case studies, executive summaries, competitive battlecards, ROI frameworks, and objection-handling guides define how Badge shows up across segments,

Requirements Summary

Badge has a clear,

Technical Tools

MarketingProduct Marketing

AI-Native | Systems Thinker | Category Builder

Remote
Reports to: Head of Product
Comp: $150K–$200K

Badge is the infrastructure layer for Apple Wallet and Google Wallet, giving enterprise brands a single way to build dynamic, real-time wallet experiences across identity, access, loyalty, and commerce. We’re hiring a VP of Product Marketing to define the category and build the system that makes Badge the obvious choice. This is a builder role. You’ll work directly with our CEO, Head of Product, and VP of Growth Marketing to shape how the market understands wallet infrastructure and why Badge wins. This role sits at the center of product, revenue, and narrative. The PMM-Product partnership here is as consequential as the PMM-Marketing partnership. You won’t just translate product. You’ll help shape how it is understood, packaged, and brought to market.

Growth owns demand generation, including campaigns, pipeline creation, and marketing operations. You own the strategic layer that makes those efforts effective:

positioning and messaging
category development
sales enablement and collateral
content and market education
product launches
website and SEO/AEO strategy

This is not a service function. It is a seat-at-the-table role with direct influence on product direction, revenue outcomes, and how Badge is understood in the market

Build the narratives, assets, and decision support that help enterprise buyers understand, trust, and adopt Badge. You will:

create and evolve pitch decks, vertical one-pagers, case studies, executive summaries, competitive battlecards, ROI frameworks, and objection-handling guides

define how Badge shows up across segments, translating narrative into vertical- and buyer-specific positioning with a clear right to win

design assets in Pitch, Figma, and Badge’s Revenue OS as modular systems sales can tailor

stay close to the deal cycle by observing calls, identifying objections, and refining materials that move the pipeline

Own the content engine that educates the market and sharpens Badge’s point of view. You will:

own the editorial and content calendar

write LinkedIn posts, blog posts, and thought leadership

create campaign and nurture content

translate product updates into clear narratives

repurpose insights across channels

make Badge the clearest, most credible voice in an emerging category

Own go-to-market for new features and products. You will:

develop positioning and messaging

create launch assets and enablement

coordinate across product, sales, and marketing

ensure launches drive comprehension, adoption, and pipeline

Badge’s ecosystem is a critical part of growth. You will:

build joint narratives with partners

develop partner enablement materials

turn customer wins into case studies and reference stories

support coordinated announcements and co-marketing

You are comfortable shipping visual work and web content directly. You will:

partner with design to create scalable asset systems

create wallet pass mockups for deals

build and maintain pages in Webflow

maintain visual consistency across assets
You don’t wait for design resources to move work forward

Badge is building Revenue OS, an AI-powered operating system for the revenue organization. You will design the marketing intelligence layer inside that system. You’ll own:

Brand Knowledge Base, the source of truth for positioning, messaging, and voice

AI PMM Module, prompt systems that generate marketing content

Deck Generator, templates for high-quality personalized sales decks
You will:

define requirements with product and engineering

tune prompts and workflows

maintain brand consistency

improve output quality over time

Your goal is to build systems where marketing output improves with use

You’ll know this role is working when:

Badge has a clear, differentiated narrative used consistently

we have defined where we win and why across segments

sales tells a sharper story and personalizes materials quickly

product launches drive adoption and clarity

content and enablement systems make the pipeline more repeatable

Badge is recognized as defining wallet infrastructure in an AI-native world

The best operators move fluidly between thinking → making → systematizing → scaling. You:

automate research and drafting to focus on strategy

turn repeatable work into systems

document knowledge so it compounds

maintain high quality while moving quickly

You use AI to compress timelines and scale impact

You’re a builder who thinks in systems. You can go from blank page to finished asset to automated workflow. You take ownership of outcomes, not just deliverables. You are comfortable:

writing positioning

designing assets

building workflows

collaborating with product and sales

You identify the right problems and build systems that solve them

7+ years in product marketing or related roles in enterprise SaaS

experience marketing technical products to enterprise buyers

ability to communicate to both business and technical audiences

exceptional writing ability

systems thinking and workflow design

comfort with AI tools, APIs, scripts, and prompts

experience building AI-driven marketing workflows