Senior Product Manager (Loyalty & Rewards)

Most loyalty roles in banking ask you to tweak point allocations or manage existing, gated tier systems. This is not most roles. 

You will build a universal loyalty programme from the ground up for a newly established bank that already possesses a major, established customer base in South Africa.

The programme operates on a distinct philosophy: there are no tiers, no gated benefits, and no status-based exclusions. Every client receives identical access and opportunity to earn value. 

Your challenge is to engineer genuine, long-term retention and engagement without relying on traditional status traps.

• True Greenfield Influence: You get to design, build, and deploy a loyalty framework from scratch, leaving a direct legacy on how a new financial institution grows.
• A Different Design Challenge: Instead of standard corporate metrics, you will apply high-engagement consumer mechanics like behavioural economics, variable rewards, loss aversion, and streak design to a regulated retail base.
• Substantial Scale from Day One: While the banking framework is fresh, you are not shouting into a void for users. You are designing for an entity that already holds a deeply loyal, built-in audience.

• Retention Engineering: Using cohort analysis and behavioural design to turn first-time users into long-term advocates.
• Commercial Modelling: Owning the programme economics, including points liability, partner unit economics, and cohort lifetime value.
• Experimentation: Setting up and running regular A/B tests, segmentation models, and rapid data prototyping to see what sticks.
• Cross-Functional Leadership: Serving as the bridge between brand identity, data analysis, finance, and engineering to launch features into the market.

• Gaming or High-Engagement Background: At least 5 years of product management experience, with a significant portion spent inside a gaming company or an equivalent high-retention consumer business.
• Behavioural Design Fluency: Practical experience applying scarcity, anchoring, streaks, and reciprocity responsibly.
• Data and Tool Literacy: Hands-on proficiency with BI tools, data interrogation, and the active use of AI tools to drive your own day-to-day research and prototyping efficiency.
• Qualifications: A Bachelor's degree in Industrial Engineering, Business, Marketing, Economics, Finance, or a related field.

• Location: Somerset West, Western Cape
• Remuneration: R1.6 million to R1.8 million per annum

Lets talk, apply now.