Head of Growth

Bailey Nelson is one of Australia's high-growth success stories, growing at double-digit comps and opening around 20 new stores per year across our three markets of Australia, New Zealand and Canada. We are fast becoming the smarter choice in eyewear for our customers - and we have ambitious growth plans ahead of us.

We are a tight-knit bunch of down-to-earth individuals who constantly look for ways to improve on everything we do, every day. We believe our team is the secret to our success - the interactions we have with one another and with our customers define the essence of who we are.

About this role

We're looking for a Head of Growth to join us at a pivotal moment in our expansion. This is a genuine opportunity to shape how we grow - building the growth engine that will take Bailey Nelson into its next chapter, backed by a leadership team that values what great marketing can deliver.

You'll own the growth strategy and marketing budget, lead a team of marketers, and build the measurement foundations that allow us to invest in marketing with confidence. Reporting directly to the co-founder, this is a role for someone who is a strategically minded, commercially sharp leader - equally at home setting direction, developing their team and getting into the detail of what's driving performance. If this sounds like the kind of challenge you've been looking for, we'd love to hear from you.

Responsibilities include

• Growth Strategy & Budget Ownership: Own the marketing growth strategy and budget end to end across markets - determining how to allocate spend across channels, setting targets for each channel, and building the foundations to evaluate marketing as a commercial investment with a return, rather than a cost item.
• Growth Leadership: Lead, coach and develop a team of growth marketers - setting clear priorities, building capability, and ensuring initiatives are executed to a high standard and delivered on time. Represent growth at a company leadership team level.
• Channel Mix Development & Optimisation: Develop and continuously improve Bailey Nelson's marketing channel mix across paid digital, offline, CRM, referral and new channels - with a focus on building the measurement capability to understand what's working and why, so we can make continuously better investment decisions over time.
• Testing & Experimentation: Build a test-and-learn culture - generating test ideas across channels and creative, defining how each test will be measured, prioritising by likely commercial impact, overseeing execution, and clearly communicating results.
• Website: Oversee website performance as a key conversion and brand asset, working cross-functionally with product and tech to drive continuous improvement on key metrics.
• Insight & Reporting: Review and report on key metrics across new, existing and lapsed customers - identifying trends, diagnosing gaps and translating data into clear actions for the growth team and Bailey Nelson leadership.
• New Store Openings: Develop and execute pre-opening marketing plans that build local awareness and drive footfall from launch - working with store and brand teams to make every new opening a strong start.

What we're looking for

• 5+ years in consulting, growth marketing or technology; experience in retail, CRM or digital marketing is a plus
• Proven experience leading teams and working collaboratively across functions
• Strong problem-solving skills and a data-driven approach to decision making
• Analytical mindset with proficiency in financial modelling
• Highly organised, with strong execution skills and close attention to detail
• Commercially minded, with the ability to prioritise based on business impact
• Able to lead projects end to end, from strategy through to delivery
• Based in Woolloomooloo Sydney office a minimum of 4 days per week
  

Who you are

• You are strategically minded and commercially sharp - you can see the big picture, set a clear direction, and bring others along with you to execute against it.
• You are a natural leader - you get the best out of the people around you by setting clear expectations, building capability and creating an environment where the team does their best work.
• You are curious and experimental - you back your instincts with data, you're not afraid to test new ideas, and you're just as comfortable talking about what didn't work as what did.
• You are analytically strong - you can dig into performance data, identify what's driving results and translate that into clear recommendations for the team and leadership.
• You are a clear communicator - you can distill complex data and performance trends into simple, compelling narratives that resonate with a cross-functional audience.
• You take ownership - you hold yourself accountable for outcomes, not just outputs, and you bring that same expectation to the team around you.
• You are a collaborator - you build strong relationships across the business and know how to be effective in a cross-functional environment.

What are you waiting for? Frame your future and apply now!