Senior Assistant Store Manager - Westfield Sydney

At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to-earth team that’s obsessed with improving every day, and we’re growing fast.

We’re looking for a Senior Assistant Store Manager to join our Westfield Sydney store! This is the perfect opportunity for an experienced retail leader who’s ready to operate at a Store Manager level while working alongside an experienced leadership team in one of our flagship locations.

If you’re passionate about people leadership, commercial results, and delivering exceptional customer experiences, we’d love to hear from you.

What you’ll be doing

As a Senior Assistant Store Manager, you’ll be a true second-in-command and play a major role in the overall success of the store:

• Partner closely with the Store Manager and Optometrist to drive store performance, team engagement, and an exceptional customer journey from eye test through to dispense
  
• Take ownership of the store in the Store Manager’s absence, confidently leading daily operations, customer experience, and team performance
• Lead from the front on the floor, creating a high-energy, service-first environment
• Coach, develop, and motivate the team to consistently deliver strong results and exceptional customer experiences
• Drive commercial outcomes through strong operational execution, KPI performance, and team development
• Support recruitment, onboarding, and ongoing team capability building
• Ensure the appointment book, workflow, and day-to-day operations run seamlessly

What’s in it for you

• OTE up to $80,000 (Base + Super + Monthly + Annual Bonus + Profit Bonus)
• 2 free pairs of glasses per quarter product allowance so you can rep the brand in style, plus a year’s supply of contacts
• Hands-on training in optical dispensing and advanced retail leadership
• Ongoing coaching and development from experienced retail leaders
• Real progression opportunities as we continue expanding across ANZ
• The opportunity to join a high-performing, people-first culture where your impact genuinely matters

Who we’re looking for

• An experienced retail leader with Assistant Store Manager, Store Manager, or equivalent leadership experience
• Someone who thrives in a fast-paced, customer-focused environment and knows how to lead from the front
• A confident people leader who loves developing high-performing teams
• Commercially minded with a strong track record of delivering sales and operational results
• Passionate about creating memorable customer experiences through genuine service
• Experience in optics is highly regarded, though not essential
• Someone who aligns with our values: tight-knit, down-to-earth, and constantly improving
• Available to work full-time on a Sunday - Thursday roster

This is an exciting opportunity to step into a senior leadership role within a fast-growing brand and continue building your retail leadership career with a company that genuinely invests in its people.

Ready to frame your future? Apply now.

Bailey Nelson Careers

Bailey Nelson is proud to be an inclusive and diverse workplace. We welcome applicants from all backgrounds and identities.