Field Marketing Manager, Japan

Tokyo, Shinagawa-kumid

MarketingField Marketing Manager

0 views0 saves0 applied

Apply Now

Quick Summary

Overview

Job ID 26-526 Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience.

Technical Tools

marketob2bcybersecurityproject-managementsaas

Job ID 26-526

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

Envision yourself at Barracuda

Develop and execute a quarterly marketing activity plan
Work in partnership with the APAC and International (UK) functional teams to gain leverage, localize and optimize centrally produced campaign materials ensuring the most efficient use of the available budget.
Develop marketing plan with measurable goals to drive pipeline and revenue growth
Support local channel sales efforts to recruit partners that match local requirements
Build co-marketing plans with designated partners in support of revenue targets
Identify and manage tradeshow sponsorship to ensure there is a cohesive pre-event, at-event, and post-event strategy to increase engagement and MQL
Liaise with agency to maintain regular update and drive traffic to Japan website and SEM campaigns on both Google and Yahoo Japan.
Manage marketing content writing and localisation.
Manage to forecast, measure, analyse and report on the impact of programs
Evaluate, select, and manage vendors and agencies that contribute to local demand
Experience in project management, new product launch and managed overall regional budget

What success will look like

The outcomes from the marketing plan will achieve the agreed contribution of waterfall metrics and contribution to pipeline
Perform regular updates and quarterly business review to internal stakeholders with the marketing plans, activities, forecasted performance, actual results, and return on investment
Driving sales pipeline with the co-funded partner activities
Demonstrate customer and market insights in order to input and influence the needs of the region through the wider marketing organization

What you bring to the role

Strong verbal and written Japanese & English communications skills, including presentations
Bachelor’s degree in business, Marketing, Communications or a related field
5 - 8 years of marketing technology and channel marketing experience; preferably

B2B SaaS

Prior Partner/Channel Marketing experience in Japan
Ability in working effectively with stakeholders, sales and partner community
Experience in using SFDC and Marketo
Strong project management skills and attention to detail
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Ability to consistently produce results on time and within budget
Focused on data and metrics

What you’ll get from us

A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity, in the form of non-qualifying options.

#LI-hybrid