Director of Product Design

We are seeking a Director of Product Design to lead and grow our product design organization at a pivotal moment in Baselane's journey. This is an AI-first role. We believe AI is fundamentally reshaping how product design gets done, from research and ideation through to high-fidelity execution and dev handoff, and we are looking for a leader who is not just curious about that shift but actively defining it. You will set the AI-first vision for how our design team works, what tools we adopt, and how we ship faster and better than teams operating with traditional workflows.

In this role, you will set the design vision, shape the team, and elevate the quality bar across every surface of our product. You will partner closely with our VP of Product, Engineering leadership, and the broader executive team to make design a defining strength of the company.

This is a true player-coach role. Alongside leading the team, you will personally own the design work for one of our product pods end-to-end, from research and concepting through final execution. We believe the best design leaders set the bar through their own craft, not just by directing others — and staying close to the customer and the product surface is what makes org-wide standards real rather than aspirational.

You will inherit a talented team of product designers, own the design system, and help drive cross-pod best practices. You will be responsible for translating company strategy into design priorities, defining what "great" looks like across the org, and building the structures, rituals, and processes that allow designers to do the best work of their careers.

This is a hands-on leadership role. You will spend time in the work, in critique, and in 1:1s in equal measure. You will own headcount planning, recruiting, career paths, and the promotion framework, while also serving as the senior point of contact for design across marketing, sales, partnerships, and other cross-functional teams.

This role is based in Toronto. We expect you to come into the office (downtown Toronto) at least twice a week for meetings and working sessions, with the flexibility to work remotely on other days.