Product Marketing Manager

Baton is Ryder’s in-house product development group focused on harnessing emerging technologies to redefine transportation and logistics. With $10B in freight under management, our technology reaches every part of the U.S. economy.

We design and ship category-defining software that enables Ryder and its 50,000+ customers—including some of the world’s most well-known brands—to plan and execute freight intelligently, efficiently, and cost-effectively. Our work includes everything from customer-facing software to the data platform that will power the next era of innovation at Ryder.

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  Own RyderShare positioning framework and messaging pillars across customer segments and use cases.

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  Define competitive positioning and differentiation across priority customer segments.

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  Partner with Product to influence roadmap narrative and ensure market-facing clarity before launches.

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  Translate RyderShare features into customer-friendly narratives and feature-to-benefit mapping (use cases, outcomes, “why it matters”).

• →Support launches and releases by producing the content package: customer announcements, internal launch notes, sales talk tracks, and FAQ updates.

• Create and maintain RyderShare enablement assets: pitch decks, one-pagers, battle cards, ROI/value tools, talk tracks, and training materials.

• Deliver training sessions and onboarding content for Sales and Customer Success Teams.

• Comfortable producing clean, professional assets without reliance on a dedicated design team.

• Design and format sales collateral, product one-pagers, pitch decks, and training materials with clean, on-brand visuals.

• Create simple visual assets used in knowledge base content (annotated screenshots, diagrams, icons, feature callouts).

• Produce reusable templates for decks/docs and help maintain a consistent visual identity.

• Support basic multimedia content needs (e.g., storyboard support, scripts, or copy for product overview videos).

• Product Translation & Messaging Mastery
  • Ability to translate technical features into clear, value-driven narratives.
  • Demonstrates a quick ramp ability to new domains & builds credible product narratives.
  • Creates sales-ready assets including FAQs, talk tracks, one-pagers, and release notes.
  • Demonstrated ownership of positioning & messaging strategy for a product feature set.
  • Strong visual/written communication with mastery of positioning & feature-to-benefit mapping.
• Cross-Functional Leadership & Project Ownership
  • Influence without authority across Product, Sales, and CS.
  • Strong project management across multiple concurrent initiatives.
  • Drives structured communication around releases while managing ambiguity and competing stakeholder priorities.
• Technical Writing & Documentation Ownership
  • Writes clear help center articles, FAQs, and workflow documentation.
  • Turns complex product functionality into structured, user-friendly content.
  • Has a well-formed point of view on how to strategically use AI to accelerate documentation asset creation without compromising clarity, accuracy, or positioning.
  • Establishes documentation standards tied to releases with a strong information architecture mindset.
• Design Fluency & Asset Creation
  • Understands visual hierarchy and layout principles.
  • Comfortable in Figma, Canva, Adobe, and PowerPoint.
  • Creates professional collateral & reusable templates to maintain brand consistency.

• 5+ years in Product Marketing, Technical Content, or hybrid PMM roles.
• Exp partnering directly with PMs & Engineering to shape messaging.
• B2B SaaS or technology-enabled platform experience.
• A pure IC operator with strong execution bias.
• Experience building sales enablement assets.
• Demonstrates writing and positioning craft.
  
  

Compensation Range: The annual base salary range for this position is $90,000 - $140,000*. Compensation will vary based on factors including location, skill level, proficiencies, transferable knowledge, and experience. In addition to base salary, this role is eligible for an annual performance bonus.

• Have an immediate impact:
  • With Ryder’s existing customer base of 50,000+ companies and an internal headcount of 43,000, the scale and impact of our products will be large and far-reaching, from day one.
• Opportunity to grow and lead in a Fortune 500 company:
  • You’ll get to work in a rapidly growing, startup-like environment while having the stability and backing of Ryder and its full executive team.
• Creative, fast-paced environment to solve impactful problems in Supply Chain:
  • We’re going to design completely new tools for an industry that hasn’t been rethought in decades. And to do this, we need people who think differently.