Bauer: Elite Athlete Services Representative, Women

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as an Elite Athlete Services Representative, Women?

Under the general direction of the Senior Manager of Elite Athlete Strategy and Relations, this role is responsible for managing and servicing relationships with Elite Women Athletes, including professional athletes and teams within the PWHL, National Teams, NCAA programs, and key emerging prospects. The position serves as the primary sales and relationship lead for assigned athletes and teams, working closely with players, coaching and equipment staff, agents, and team personnel to support product needs, contract execution, and athlete servicing initiatives. Responsibilities include cultivating long-term relationships with current and future talent, coordinating with agents on athlete agreements and deliverables, and managing team expectations to ensure accurate and on-time product delivery. Preferred location is the Greater Toronto Area. 

• →Manage relationships with elite and professional female athletes, teams, and team personnel, ensuring best-in-class product servicing and support experiences.
• →Serve as the primary point of contact for PWHL teams, league representatives, and internal Bauer marketing initiatives related to the women’s game.
• →Support Elite Athlete Service Representatives in the field across NHL, CHL, NCAA Women’s Hockey, and other elite hockey environments as needed.
• →Build and maintain strong relationships directly with professional athletes and emerging prospects, as well as through agents, advisors, and family representatives.
• →Assist in executing athlete prospecting strategies by identifying and recruiting top women’s hockey prospects who align with Bauer’s performance standards, brand values, and culture.
• →Identify and execute opportunities related to athlete partnerships, including Women’s Name, Image, and Likeness (NIL) initiatives and endorsement opportunities.
• →Maintain a strong understanding of the hockey landscape across the NHL, PWHL, AHL, NCAA, CHL, and other elite amateur and professional leagues.
• →Collaborate cross-functionally with Product, Brand, Custom, Sales, and Marketing teams by providing athlete insights, product performance feedback, and recommendations to support current and future product innovation and marketing initiatives.
• →Develop and execute territory and league-specific servicing strategies to achieve business objectives while effectively managing customer expectations and service deliverables.
• →Create and manage business plans for assigned territories and leagues, including marketing asset planning, budgeting, forecasting, presentation development, and partnership negotiations.
• →Plan, forecast, and prepare product samples, fitting tools, and servicing materials required to support product launches, athlete fittings, and marketing objectives.
• →Lead and execute athlete and team product fittings, with a focus on driving education, trial, and adoption of Bauer’s Women’s protective equipment line and future product innovations.
• →Travel extensively throughout assigned territories to support athlete relationships, team visits, product fittings, league events, tournaments, and servicing opportunities.

• BS or BA in Communication, Sports Management, or related field- or equivalent years of relevant and related experience.
• Minimum 3-5 years of experience in communications/outside sales.
• Required to work irregular hours, including weekends.
• Strong communication skills. (both written and verbal)
• Excellent interpersonal skills.
• Understands dynamics of professional and elite amateur hockey.
• Ability to adapt to changing environment and emotion of hockey.
• Extensive product knowledge.
• Ability to quickly adapt to changing business landscape.

Pay Range: $80k- $90k CAD

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s incentive plan. We also offer one of the most generous benefits packages around including a retirement savings plan with employer match, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.