Senior Marketing Manager Industrial Microbiology

Usa Md - Sparkssenior

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

Define, build, and activate Go-to-Market strategies to expand market penetration and category share. Leverage market and customer insights to define the US Region market strategy, including pricing,

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MarketingMarketing Manager

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

About the Role

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Role will be based in Sparks, MD - Hybrid min 3 days in office

Are you ready to take your marketing career to the next level? Becton, Dickinson and Company (BD) is seeking an individual with a strong track record of ambition and dedication to join our team as the Senior Manager within our microbiology business. Further, this role will be the key partner to enable North American Sales teams in the deployment of marketing strategies. This is a unique opportunity to contribute to the growth of a world-class company that is dedicated to improving healthcare outcomes.

Responsibilities

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Define, build, and activate Go-to-Market strategies to expand market penetration and category share.
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Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion to drive the overall success of the business.
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Monitor performance metrics and adjust strategies accordingly.
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Develop and implement comprehensive marketing communications plans aligned to business objectives.
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Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders.
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Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.
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Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives.

To thrive in this role, you’ll need strong organizational skills and the ability to create clear, compelling messaging. Excellent communication and the capacity to juggle multiple priorities in a fast-paced environment are key.

Success also depends on market insight, learning agility, and business acumen to turn complex ideas into customer-focused strategies. A customer-first mindset, critical thinking, and problem-solving will help you anticipate challenges and deliver impactful solutions.

Bachelor's degree required; Master's degree preferred.
Minimum of 5 years of relevant Life Science marketing or a combination of relevant marketing and sales experience.
Possess a strong understanding of marketing principles and strategy
Demonstrated experience in collaborating and supporting sales professionals
Proven ability to define, build and activate GTM strategies
Must possess strong market and product insight, and business acumen to translate complex concepts into customer-focused strategies

Nice to Have

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Master’s Degree
Medical device experience
Knowledge of diagnostic and lab customers

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

What We Offer

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To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.