Senior HR Generalist

We're looking for an experienced Senior HR Generalist who will join us on a fixed-term contract covering maternity leave at our Estonia hub. As the trusted HR partner for our local business, you'll support employees and managers across the full employee lifecycle, ensure HR excellence and compliance, and help foster the engaging, people-first culture that makes Betsson a great place to work. Working closely with local, regional, and global HR teams, you'll have the opportunity to influence HR operations across the Baltics while keeping our Estonia office running smoothly and our people thriving.

The Senior HR Generalist is responsible for the local delivery of HR processes and employee support in Estonia, ensuring a compliant, consistent, and positive employee experience.

Acting as the main HR contact for approximately 120 employees and their managers in Estonia, the role provides day-to-day HR guidance, supports employee lifecycle activities, and ensures the effective local implementation of global HR processes. The role works closely with Central HR, Global HR functions, and Baltic HR colleagues to maintain alignment while responding to local business needs.

The role will also be responsible for supporting the day-to-day operations of the Betsson Estonia office, helping to ensure a smooth and engaging workplace environment.

In addition, the role oversees and contributes to HR delivery across the Baltics, supporting collaboration and continuity across the region.

• →Deliver HR operations in Estonia, ensuring compliant and efficient management of the full employee lifecycle, from pre-boarding to exit.
• →Serve as the primary HR contact for employees and managers in Estonia, providing guidance on HR policies, processes, and employee-related matters.
• →Support managers with day-to-day people topics, including performance conversations, employee relations matters, leave management, and general HR queries.
• →Ensure compliance with Estonian employment legislation and internal policies, including employment contracts, employee documentation, health & safety requirements, and HR administration.
• →Manage employee relations matters, partnering with Central HR and Legal teams when appropriate.
• →Support the local execution of global HR processes, including performance reviews, objective setting, learning and development initiatives, engagement activities, and policy rollouts.
• →Collaborate with Global Talent Acquisition and hiring managers to coordinate recruitment and onboarding activities in Estonia.
• →Maintain accurate HR records, employee data, and reporting, ensuring integrity across HR and payroll systems.
• →Partner with Finance on routine HR-related reporting, including headcount tracking and payroll-related inputs.
• →Support continuous improvement of HR processes and employee experience initiatives.
• →Collaborate closely with Central HR and Baltic HR colleagues, providing support across the region when required.
• →Promote Betsson Group culture and values locally, supporting employee engagement initiatives and helping to maintain a positive office environment for the employees based in the Estonia office.
• →Coordinate and support office management activities, liaising with internal stakeholders and external vendors to ensure the office operates smoothly and efficiently.

• Proven experience in an HR Generalist, HR Specialist, or similar role with exposure to HR operations and employee relations.
• Good knowledge of Estonian employment legislation and HR administration requirements.
• Experience supporting the full employee lifecycle with a high level of accuracy, confidentiality, and attention to detail.
• Strong communication and interpersonal skills with the ability to build effective working relationships across the business.
• Ability to manage multiple priorities and work independently in a dynamic environment.
• Comfortable handling employee queries and supporting employee relations matters with guidance where appropriate.
• Experience working collaboratively with local, regional, and global stakeholders.
• Experience using HR systems and supporting payroll processes is an advantage.
• Fluency in English and Estonian, both written and spoken.