BetterMe

Within this role, you may focus on one of two directions within BetterMe Store:

• Equipment — workout-focused content and product usage.
• Sportswear — fashion-focused content and styling.

• Identify, onboard, and build strong relationships with fitness professionals, UGC creators, and lifestyle influencers to produce high-quality UGC for social media campaigns.
• Develop detailed UGC briefs and moodboards focused on product usage, workout routines, or styling & visual aesthetics to promote BetterMe Store products across key platforms (prioritizing TikTok & Instagram).
• Analyze the effectiveness of influencer campaigns and UGC content, leveraging a data-driven approach to optimize future strategies and initiate improvements.
• Continuously monitor market trends, viral formats, and best practices within the health, wellness, and fashion / athleisure industries, bringing fresh, innovative ideas to the team.

• 2+ years of experience in influencer marketing, UGC with a strong focus on content and storytelling (experience with the US market is a plus).
• Proven experience in executing influencer campaigns and driving measurable results on Instagram and TikTok.
• Strong communication, negotiation, and project management skills for effective collaboration with creators and internal teams.
• Deep understanding of either the fitness & wellness space (workouts, routines, product usage) or fashion & styling (visual storytelling, aesthetics).
• Ability to craft compelling scripts, briefs, and ad concepts (hooks & CTAs) tailored to the target audience.
• Basic understanding of performance marketing metrics to evaluate campaign effectiveness (considered a strong plus).
• Familiarity with TikTok & Instagram content: platform-native formats, creative approaches, and what makes content perform.
• Fluent English proficiency.

What you get at BetterMe:

A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.

Find more about us on social media platforms: Instagram, LinkedIn.