Marketing Manager – Events & Community (Australia)

Plan and execute end-to-end events:

Community meetups

Educational workshops (Crypto 101, investing basics)

Partner activations

Pop-ups / experiential campaigns

Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting

Ensure all events are fully compliant with local regulations and internal policies

Develop “low-hype, high-trust” event formats aligned with current market sensitivity

Build and nurture a loyal local community (online + offline)

Identify and manage key community leaders / micro-KOLs

Create programs that encourage organic advocacy (not just incentives)

Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency

Translate global brand into locally relevant, trust-driven messaging

Lead initiatives that position Binance as:

Partner with PR to ensure alignment between events, messaging, and media narrative

Identify and execute partnerships with:

Universities

Web3 communities

Finance / investment groups

Lifestyle / culture spaces (cafés, co-working, etc.)

Build credible local alliances to strengthen brand perception

Track key metrics:

Event attendance & conversion (KYC, activation)

Community growth & engagement

Cost per acquisition (where applicable)

Continuously refine formats based on what actually works locally

4–7+ years in events, community, or brand marketing

Experience in Australia market is a must

Background in crypto, fintech, or startup environment preferred

Proven track record of executing high-quality, well-attended events

Ability to operate in a highly regulated, sensitive environment

Excellent stakeholder management (agencies, vendors, partners)

Comfortable working in a lean / rebuilding team setup

Grounded, practical, and not hype-driven

High ownership — acts like a local market owner

Strong judgment on what not to do (especially in current climate)