Content Designer

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

BlaBlaCar is looking for a Content Designer who thinks in systems and builds with AI, not just someone who writes great copy.

You'll be part of our Content Team, and that's what makes this role unique. Your mission isn't to write everything, it's to build the infrastructure that lets our product squads maintain high content standards on their own: AI-powered tools, scalable writing systems, and clear frameworks.

If you're energized by prompting, tooling, and creating leverage rather than just output, you'll thrive here!

• AI content tooling: You'll design, build, and iterate on internal AI-powered tools that solve real product problems: think tone consistency checkers, error message generators, or claims validation workflows. You'll identify where AI can genuinely save time or improve quality, build it, measure it, and keep improving it. This is less about using off-the-shelf tools and more about shaping how AI fits into our content practice.
• A writing system that scales: You'll consolidate everything we know about how BlaBlaCar speaks into a single, actionable writing system: one that product teams can actually use without having to come to you first. That means clear guidelines, useful templates, documentation and training sessions that empowers PMs and Product Designers to make good content decisions autonomously.
• Content quality across features: You'll audit key product features, spot inconsistencies between what users read in-product and what they see in other touchpoints, and fix them in a structured way. You'll also own our content quality workflows, making sure content handoffs are smooth with localization, timely, and low on rework across our +20 languages.
• A shared voice across product, brand, and localization: You'll work hand in hand with our other content experts within the team to build and maintain a consistent narrative and tone of voice across every product interface. This means contributing to a shared content vision that ensures users experience BlaBlaCar as a coherent, recognizable voice whether they're booking a ride, reading an error message, or landing on a marketing page. You'll be the product voice at the table, making sure new features are built with brand consistency in mind from day one.

• 3–5 years in content design or UX writing, ideally in a product company
• Real, hands-on experience with AI tools whether that's prompt engineering, building LLM-based workflows, or integrating
• AI into a content process
• A systems thinker who instinctively looks for root causes rather than patching problems one by one
• Strong English writing skills; Native English speaker is a plus
• Someone comfortable owning a discipline solo, collaborating closely with designers, PMs, and engineers in a fast-moving environment