Marketing Analyst

Ghanamid

MarketingMarketing Analyst

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Key Responsibilities

Own the strategy and content for localized marketing and CRM campaigns, partnering with the global CRM team on execution and delivery.

Technical Tools

MarketingMarketing Analyst

~1 min read

→Localized Marketing & CRM: Own the strategy and content for localized marketing and CRM campaigns, partnering with the global CRM team on execution and delivery.
→Brand Alignment: Work closely with the global marketing team to ensure regional efforts align with overall brand messaging.
→Social Media & Community: Manage local social channels (X, TikTok) and community platforms (Telegram) creating culturally relevant content.
→User Acquisition: Drive growth through partnerships, integrated campaigns, and community initiatives.
→Content Marketing: Lead local content efforts in collaboration with the global team.
→Integrate Campaign Management: Track campaign performance, analyze data, and optimize for ROI.
→Influencers & Partnerships: Engage key influencers, crypto communities, and strategic partners to amplify brand presence.
→Events & Activations: Plan and execute local events, AMAs, and promotional campaigns.
→Regulatory Compliance: Work with the Operations and Compliance Lead to ensure all marketing materials meet Nigerian regulatory requirements.

~1 min read

→Bachelor's degree
→3+ years in digital marketing, strategic communications, PR, or brand management - preferably in crypto, fintech, or tech
→Proven multi-channel campaign management experience (agency or client-side)
→Strong written and verbal communication skills with a talent for compelling storytelling
→Experience across traditional and digital media, including social platforms
→Excellent organizational skills; comfortable in fast-paced environments