Sr. Paid Media Manager

At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, Bloomerang customers raise more year over year.

We're also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our success, and we're proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us!

As the Sr. Paid Media Manager, you will own Bloomerang’s paid acquisition strategy end-to-end. You are responsible for driving measurable pipeline and revenue growth through multi-channel paid media programs including Google, LinkedIn, Meta, YouTube, CTV, Directories, and ABM platforms (including 6sense). You will define the strategic roadmap, manage agency performance, optimize channel mix, and partner cross-functionally with Demand Gen, Customer, Brand, RevOps, and Sales to improve CAC, pipeline velocity, revenue, and ROI.

• Define and evolve Bloomerang’s paid media strategy aligned to revenue targets and GTM goals.
• Develop annual and quarterly acquisition plans tied to pipeline and CAC goals.
• Lead testing roadmap across channels (creative, audience, bidding, messaging).
• Own the contribution percent of paid to the all-in revenue targets.

• Own paid contribution to MQAs, SALs, pipeline, and revenue.
• Forecast spend, performance, and ROI.
• Identify scaling opportunities and efficiency gains.
• Optimize full-funnel tracking in partnership with RevOps.

• Own agency relationship, scope, performance benchmarks, and accountability.
• Establish performance KPIs and reporting cadence.
• Evaluate and onboard new paid platforms or vendors as needed.

• Partner with Sales, Customer, and Revenue teams to align on pipeline quality and revenue outcomes.
• Partner with external agency and internal Brand team on brand awareness paid media campaigns.
• Collaborate with Content and Brand teams on messaging strategy.
• Partner with Brand Services team to level up paid media creative to improve ad performance.
• Provide executive-ready reporting on performance trends and insights.

• Analyze performance weekly/monthly/annually across channels.
• Continuously refine channel mix based on ROI and pipeline contribution.
• Build dashboards and attribution insights to inform executive decisions.

• Own and optimize a significant paid media budget.
• Allocate spend dynamically based on performance signals.
• Drive efficient customer acquisition.

• Proven Growth Track Record: You bring 5–8+ years of experience in performance or growth marketing, with a documented history of hitting CAC and ROI targets to drive measurable revenue.
• Strategic Budget Management: You are comfortable managing six- or seven-figure media budgets across a diverse mix of channels, including LinkedIn, Meta, YouTube, CTV, and ABM platforms (experience with 6sense is a major plus).
• Full-Funnel Expertise: You have a deep understanding of demand generation, multi-touch attribution, and the nuances of managing complex B2B sales cycles and audience segmentations.
• Data Modeling & Analytics: You are highly proficient in forecasting performance, modeling CAC/LTV, and using tools like Salesforce, Marketo, and Google Analytics to optimize spend based on ROI.
• Executive-Level Communication: You can translate complex performance data into clear, actionable insights and "executive-ready" reporting for leadership.
• Agency & Vendor Leadership: You know how to effectively manage and hold agency partners accountable, ensuring their output stays strategically aligned with business goals.
• Cross-Functional Synergy: You excel at partnering with Sales, RevOps, and Content teams to sharpen pipeline quality and improve conversion rates across the entire funnel.
• Continuous Optimization: You possess a "test and learn" mindset, constantly running structured experiments to increase speed and consistency in knowledge creation and campaign performance.
• AI-Forward Approach: You are eager to explore and responsibly integrate AI tools into your daily workflow to drive efficiency and support Bloomerang’s broader mission.