Lifecycle Marketing Senior Specialist

Brazil·São Paulosenior

MarketingLifecycle Marketing Specialist

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Quick Summary

Key Responsibilities

Own the end-to-end strategy and execution for customer lifecycle marketing campaigns, including always-on journeys, product adoption programs, upsell campaigns,

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MarketingLifecycle Marketing Specialist

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Responsibilities

~2 min read

Braze is hiring a Senior Marketing Senior Specialist Customer Lifecycle to join our São Paulo office. You will be responsible for building and executing lifecycle marketing programs that drive adoption, retention, and expansion amongst our customer base. You will work closely with the Director of Lifecycle Marketing to develop and execute multi-channel customer lifecycle programs, including always-on engagement, product adoption, upsell, and event audience development programs that deepen customer relationships and support Braze's growth goals.

The ideal candidate is a strategic marketer who brings deep Braze platform expertise, strong cross-functional instincts, and a data-driven approach to lifecycle program development. You thrive in a fast-paced environment, are energized by building programs that directly impact customer retention and revenue expansion, and have a clear point of view on how AI — including BrazeAI™ tools and AI-assisted workflows — can accelerate execution, sharpen personalization, and elevate lifecycle marketing at scale. This role reports to the Director, Lifecycle Marketing.

In this role, you will:

→Own the end-to-end strategy and execution for customer lifecycle marketing campaigns, including always-on journeys, product adoption programs, upsell campaigns, and event audience development
→Build and optimize customer lifecycle campaigns, Canvases, and segments in the Braze platform, including complex audience logic, multi-step journey orchestration, A/B experimentation, and AI personalization
→Manage the customer campaign calendar — Tracking deadlines, and ensuring programs launch on time, on brief, and against clear success metrics
→Translate high-level lifecycle strategy from the Director into executable, multi-channel programs with defined goals, audiences, and measurement frameworks
→Actively explore and implement AI-powered workflows — including BrazeAI Operator™ and Agent Console™— to drive personalization at scale, increase campaign efficiency, and reduce manual build complexity
→Drive cross-functional alignment with Customer Success, Account Management, Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns to ensure lifecycle programs are coordinated with go-to-market motions and CSM activity
→Document Braze@Braze AI testing efforts, use cases, and learnings for internal enablement and external storytelling
→Understand the impact of your programs on retention, expansion, and upsell pipeline; set and achieve goals that align with driving customer growth for the overall business

6+ years of experience in lifecycle, CRM, or customer marketing, with a strong focus on B2B SaaS
Hands-on Braze platform experience required — you must be comfortable independently building and launching complex campaigns and Canvases in Braze, including Liquid logic and multi-step journey design
Demonstrated ability to own a program area end-to-end — from strategic planning through execution, measurement, and iteration
You have a strong point of view on where AI can genuinely improve lifecycle marketing — from personalization and segmentation to content generation, testing velocity, and campaign efficiency — and you actively seek ways to put that into practice
Strong analytical skills with the ability to connect engagement metrics and funnel data to actionable insights and business recommendations
Experience working cross-functionally across CS, PMM, Growth, and campaign teams to coordinate go-to-market programs
Excellent communication and organizational skills; comfortable presenting recommendations to senior stakeholders
Familiarity with Salesforce or similar CRM for audience management and pipeline reporting is a plus
Comfortable operating in a fast-paced environment and collaborating across distributed, global teams

#LI-Hybrid

What We Offer

~1 min read

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

✓Competitive compensation that may include equity

✓Retirement and Employee Stock Purchase Plans

✓Flexible paid time off

✓Comprehensive benefit plans covering medical, dental, vision, life, and disability

✓Family services that include fertility benefits and equal paid parental leave

✓Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend

✓A curated in-office employee experience, designed to foster community, team connections, and innovation

✓Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching

✓Employee Resource Groups that provide supportive communities within Braze

✓Collaborative, transparent, and fun culture recognized as a Great Place to Work®

Requirements

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Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review. Please submit any such request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. A summary of the most recent bias audit results for such tool is available here.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.