Senior Digital Marketing Manager

United Kingdom·LondonFull-timesenior

MarketingMarketing Manager

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Quick Summary

Overview

Role: Senior Digital Marketing Manager (Broadwick Spaces & Services) Reports into: Marketing Director Location: Canary Wharf, London Contract Type: Full Time, Permanent (42.

Technical Tools

google-analyticshubspotlookerb2bb2c

Plan and execute paid digital media campaigns across paid search, paid social and programmatic, with a clear dual objective: building brand awareness for Broadwick venues and services, and generating qualified leads that convert to revenue. Campaigns span both B2B and B2C audiences, covering corporate venue hire, brand activations, events and experiential.
Manage media budget allocation across Google Ads, LinkedIn Ads, Meta Ads and programmatic channels, balancing investment between brand awareness objectives (reach, frequency, share of voice) and direct response objectives (cost per qualified lead, cost per acquisition, revenue contribution), with clear attribution reporting on both.
Drive conversion rate optimisation across digital funnels, including landing page performance and enquiry flow, identifying and acting on opportunities to improve paid media efficiency.
Build and maintain always-on lead capture infrastructure to ensure a consistent flow of qualified enquiries to the Sales team across all venues and services.
Support the management of agency partners and paid media suppliers, contributing to delivery, testing and performance reporting.
Contribute to search and discoverability activity across SEO and AI search optimisation, ensuring our venues and services are visible to audiences at every stage of the funnel, from awareness through to active search and enquiry.

Own the HubSpot platform across Broadwick Spaces and Services, with responsibility for system configuration, workflows, properties, integrations and reporting structures.
Work with the Marketing and Sales team to deliver CRM strategy through practical automation, segmentation and lead nurturing programmes that move prospects from initial enquiry through to booking.
Ensure HubSpot is structured to support accurate pipeline reporting, lead tracking and attribution from marketing activity through to sales conversion.
Maintain strong CRM governance including data quality, segmentation accuracy and compliance with data protection regulations.
Proactively test and refine automation, segmentation and personalisation to strengthen engagement and improve conversion rates.

Design and manage lifecycle marketing journeys that support both B2B venue sales and B2C event audiences.
Build automated nurture programmes that guide prospects through the customer journey while strengthening engagement with existing clients.
Develop targeted CRM campaigns aligned with venue marketing priorities, seasonal demand periods and key commercial initiatives including repeat bookings and portfolio cross-selling.
Work with cluster Marketing Managers to ensure venue-level campaigns are supported by targeted CRM communications and audience nurture.
Oversee venue marketplace listing content and event booking platform profiles, ensuring imagery and copy are optimised and reviewed on a minimum quarterly basis.

Develop and manage segmentation strategies that enable targeted communications to key audiences including corporate clients, event agencies, promoters and returning customers.
Support the identification of high-value corporate accounts through CRM data and audience analysis, feeding insight into wider CRM and commercial strategy.
Implement segmentation models that support repeat business, cross-selling opportunities and targeted campaign activity.

Lead and develop the digital marketing function, setting clear direction, priorities and performance expectations.
Act as the senior digital voice within the marketing team, contributing to commercial planning and strategic discussions.
Work in close partnership with the Creative Studio, Brand Content Marketing Manager and cluster Marketing Managers to ensure brand excellence translates into digital performance.
Build strong cross-functional relationships with Sales, Operations and the wider commercial team.

Solid hands-on experience in a digital marketing role with demonstrable expertise in paid media, including paid search, paid social and programmatic, across both brand awareness and lead generation objectives.
Strong working knowledge of Google Ads, LinkedIn Ads, Meta Ads and programmatic platforms, with a track record of managing campaigns to clear commercial targets across both awareness and revenue metrics.
Experience operating CRM platforms, including segmentation, workflow builds, pipeline configuration and reporting.
Solid working knowledge across the wider digital ecosystem, including SEO, CRM, lifecycle marketing and analytics, with the ability to contribute practically across these channels alongside paid.
Commercial awareness with a clear understanding of how digital marketing contributes to lead generation, pipeline performance and revenue outcomes.
Experience using digital analytics platforms such as Google Analytics 4, Looker Studio or similar reporting tools.
Strong organisational skills with the ability to manage multiple campaigns and priorities simultaneously.
Excellent collaboration and communication skills, with the ability to work effectively across marketing, sales and creative teams.

Nice to Have

~1 min read

Experience in a multi-venue, multi-brand or experience-led business.
Experience working in agency-side digital roles or within multi-venue marketing.
Experience working in a fast-paced, commercially driven environment.
Understanding of marketing within both B2B and B2C contexts.