VP, Creative Director

We’re currently looking for a VP, Creative Director to lead our 14-person Art Direction, Design, Copy, Content and Organic Social team. In this role, you’ll shape the creative vision for Brooklinen across every customer touchpoint — building culturally relevant, socially native creative that drives both brand love and business impact.

This role is perfect for someone who combines exceptional creative taste with a modern, social-first mindset and a deep understanding of performance-driven storytelling. You know how to build brands that people want to engage with, share, and live with — and you thrive leading teams to create bold, differentiated work that moves fast and pushes culture forward.

You’ll report to and partner closely with the CMO and cross-functional leaders to evolve Brooklinen’s creative platform, deepen product storytelling, and continue building Brooklinen into one of the most distinctive and beloved brands.

• →Build on and evolve Brooklinen’s creative platform and brand expression in close partnership with the CMO — ensuring the brand remains culturally relevant, creatively differentiated, and commercially impactful.
• →Lead and inspire a multidisciplinary creative team across Art Direction, Design, Copy, Content and Organic Social, fostering a highly collaborative, creatively ambitious, and experimentation-driven environment.
• →Champion a social-first creative approach, developing ideas designed to travel fluidly across TikTok, Instagram, Paid/Organic Social, Influencer, CTV, Email, Retail, and IRL experiences — not simply adapting traditional campaigns into social formats.
• →Drive innovative creative development from concept through execution, ensuring ideas are strategically and consumer grounded, culturally resonant, visually compelling, and performance-minded.
• →Push Brooklinen’s storytelling and content ecosystem forward through AI, emerging formats, creators, partnerships, trends, and platform behaviors — with a strong understanding of how consumers engage with brands today.
• →Lead the development of breakthrough campaigns and social-native storytelling that connect Brand to Product and increase product consideration, engagement, and brand affinity.
• →Partner closely with Brand Marketing, Growth, Retention, Merchandising, Product Design, and E-commerce teams to ensure creative is aligned to both business priorities and customer insights.
• →Lead and manage Ecommerce photography and creative experience on site.
• →Work closely with the Director of Brand Operations to prioritize initiatives, manage workflows, and optimize team resourcing in a fast-moving environment.
• →Build a culture of creative experimentation and learning — leveraging testing, audience insights, platform analytics, and performance data to continuously improve creative effectiveness.
• →Ensure consistency and evolution of Brooklinen’s visual identity, voice, and tone across all customer touchpoints while continuing to push the brand into new and unexpected territory.
• →Stay deeply connected to trends across interiors, fashion, design, media, technology, social platforms, and culture at large — bringing fresh perspective and inspiration into the organization.
• →Actively mentor and develop creative talent, fostering growth, curiosity, collaboration, and strong creative standards across the team.

• 14+ years of experience in Creative Direction, Brand Design, Content, Video, and Campaign Development across digital, social, and physical experiences.
• Significant in-house omnichannel retail and ecommerce experience; DTC experience strongly preferred.
• A strong social-first creative sensibility and deep understanding of how brands build relevance and engagement in today’s media landscape.
• Proven experience developing culturally resonant campaigns, creator-led content, and innovative storytelling that drive both brand and performance outcomes.
• Strong understanding of creative effectiveness, performance metrics, testing, and optimization — with the ability to balance brand-building with business impact.
• A portfolio that demonstrates exceptional taste, original thinking, and the ability to evolve brands in modern, differentiated ways.
• Experience leading and developing high-performing creative teams with a collaborative, inspiring, and low-ego leadership style.
• A progressive, forward-thinking approach to creative development — someone who embraces experimentation, moves quickly, and isn’t afraid to challenge convention.
• Exceptional cross-functional partnership skills and a solutions-oriented mindset; comfortable navigating ambiguity and building new processes when needed.
• Passion for interiors, design, home, fashion, culture, and the evolving intersection of lifestyle and commerce.

Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment — from sheets and towels to thoughtful additions for the modern bedroom — has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft — and each other.

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