Senior Loyalty Specialist, EMEA

Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:
• Runner First - We act in the best interest of the runner
• Word is Bond - We do what we say we’ll do
• Champion Heart - We give our all in everything we do
• There is no “I” in Run - We stay generous with our humanity
• Keep Moving - We find ways to move every day, because joy is kinetic!

 

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there

We are looking for a creative and tech savvy Senior Loyalty Specialist to help grow the Brooks Run Club (BRC) platform. This role has the primary responsibility for developing communications and experiences for growing, retaining and engaging the database of runners behind BRC. While this role sits within the EMEA eCommerce team, cross-functional collaboration with the EMEA Marketing team, the EMEA Creative Services team, and the Global eCommerce and marketing teams will also be critical.

• Collaborate with the CRM and Customer Analytics manager, eCommerce Operations Manager, Local Marketing teams and 3rd parties, to enhance the BRC program and platform for the region. This includes but is not limited to:

 

 

• Commercial: integrate with overall commercial proposition; e.g., tease BRC at SALE and product launch moments
• Partner with the marketing team to integrate BRC appropriately into the communication calendar, including content and communications execution of all EMEA email campaigns.
• Connect with local marketing teams around BRC related topics. E.g., support local teams with communications for events, retailer updates, market highlights or local BRC activations.
• Work closely with your peers to make sure BRC is an integral part of lead generation campaigns to bring more engaged consumers into the brand and increase BRC sign ups.

• Bachelor’s degree in Sales, Marketing or related field or equivalent experience.
• 3+ years of online marketing and/or CRM experience
• Experience with loyalty marketing
• A creative thinker who can develop effective messages to convince and/or inform decisions
• Strong computer skills required, MS Office, Google or Adobe Analytics, Jira, etc.
• Working knowledge of web technologies including HTML, Javascript etc.
• Experience with ESP tools like Sailthru, Selligent, Klaviyo, Mailchimp, etc.
• Keen attention to detail in planning, organization and execution of tasks.
• Strong customer focus:
• Strong interpersonal and communication skills to build effective working relationships across the company.
• Knowledge of digital marketing best practices preferred.
• Internet/ eCommerce/email/social media/mobile savvy; must use the internet extensively in their daily life and be up to date on the latest trends.
• Ability to work both independently and within multiple teams.
• Exposure to digital marketing and database marketing business practices.
• A desire to learn about commerce/shopping trends to deliver a best-in-class user experience to our consumers.
• Organized and ability to multi-task and prioritize duties and/or projects.
• Fluency in English (absolute must), other European language skills are a plus (German, French, Italian, Dutch and/or Spanish).
• Strong passion for Brooks Running; be a running enthusiast and/or practice an active lifestyle.
• Unwavering demonstration of Brooks’ corporate values: Serve people, lead thought, compete as a team, have integrity, be active, have fun!