VP, Product Marketing and GTM

Proven experience in product marketing, marketing leadership, or product management (typically 10+ years)
Demonstrated experience setting GTM strategy and leading through cross‐functional influence
Strong strategic thinking skills with the ability to translate complex concepts into compelling narratives
Data‐driven mindset with experience tracking and using KPIs (e.g., CAC, ROI, adoption) to guide decisions
Exceptional communication, storytelling, and presentation skills for executive and external audiences
Bachelor’s degree (BA/BS) required

MBA or advanced business degree
Experience leading and developing high‐performing teams
Experience managing budgets and prioritizing investments
Deep understanding of B2B SaaS, benefits administration, or HR technology markets

At bswift, we empower our employees to make a meaningful impact, innovate, and grow. Joining our team means stepping into a collaborative and dynamic environment that values creativity, initiative, and a passion for client success. We are dedicated to fostering an inclusive workplace that celebrates diversity and values each team member’s unique contributions.