Dev Marketing Manager

Buildkite’s CI platform is trusted by the world’s leading engineering teams, shipping software to over 1,000,000,000 daily users.

We’re looking for a Dev Marketing Manager to turn our strategy into a dev-first demand engine: campaigns, programs, and distribution systems that earn attention, create intent and move pipeline while compounding trust. You’ll be the operator who makes the narrative real in-market.

The strategy is signal→proof→distribution→conversion, executed with discipline, measurement and a point-of-view that feels unmistakably Buildkite.

We’re only interested in candidates who can run end-to-end campaigns with taste + rigor: building systems that scale, protecting quality and shipping programs that create real commercial outcomes, all the while avoiding generic devtools marketing playbooks.

• Own campaign execution across priority pillars, from concept→asset plan→launch→iteration
• Build programs that serve devs and buyers; credibility up top, clarity in the middle, conversion at the bottom
• Create a repeatable cadence that aligns our Labs (Brand Systems + Dev Voice + GTM) into

• Turn Buildkite user reality into high-signal campaigns; customer proof, deep technical artifacts, opinionated PoVs
• Keep campaign quality high with explicit standards
• Refuse strategic drift; if the proof isn’t there yet, you slow down, tighten scope and help build what is needed

• Design and run channel strategy; where we show up, how often, what formats win, what gets refreshed, what gets retired
• Build durable amplification loops that don’t rely on heroics and crunch
• Treat distribution like engineering; inputs→controls→outputs→measurement→iteration

• Design campaign-to-sales translation that works; no random asset dumps
• Co-build the right artifacts with the Enablement owner and ensure campaigns land cleanly in the field
• Align on sales-ready definitions per program
• Operate with commercial judgment

• Define the signal taxonomy for demand programs
• No vanity metrics. You’ll build clear, transparent measurement that respects reality
• Report simply and consistently

You’ll operate with a cadence that scales beyond any single person;

• Signal loop; capture→categorise→route→action
• Proof loop; identify gaps→co-build proof→validate→publish
• Campaign loop; brief→build→launch→measure→iterate
• Distribution loop; package→amplify→learn→refresh
• Enablement loop; objections→assets→usage→feedback
• Quality loop; standards→review gates→sampling→course-correct

This role only works with strong judgment and the ability to ship systems

• Proven devtools/technical B2B marketing experience with clear commercial outcomes
• Campaign ownership end-to-end
• You know what devs ignore instantly vs what earns attention and respect
• You protect trust, avoid hollow claims, and insist on evidence and technical review
• Strong writing and messaging skills with range
• You understand stage intent, what “good” looks like per stage and how to move it safely
• You can turn messy cross-functional execution into an operating model with guardrails
• You partner tightly while owning outcomes
• You document decisions, tradeoffs, and learnings so momentum compounds

• Experience marketing CI/CD, DevOps or infra tools to both devs and technical buyers
• Experience running deep, narrow ABM and intent programs with discipline
• Comfort with GTM tooling (Attio, Clay), agentic workflows and automation

• Autonomously, with agency; you'll join a small team of high-performing ICs, with the ability to drive and influence business impact from the start
• Async by default, with focused sync for decisions, pairing, and unblock moments
• We ship iteratively; small releases, tight feedback loops, measurable improvements
• We document and work in the open; decisions, risks, tradeoffs, fails, the lot
• We aim for craft and delight, but we don’t worship polish over progress

At Buildkite, we value diversity and celebrate all types of skills, backgrounds, and experiences. We’re dedicated to fostering an inclusive environment and providing reasonable accommodations throughout our recruitment process.

If you need any accommodations or support during the application or interview process, please reach out to us at accommodations@buildkite.com.