EUROSPAR Brand Manager

Reporting to the Marketing Manager at BWG Foods, the Brand Manager will have responsibility for implementing specific areas as outlined in the annual EUROSPAR marketing plan in a manner that contributes to the growth and development of the brand.

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  Develop and implement local marketing activity programmes as required, to help the development and growth of individual EUROSPAR stores, existing and new

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  Build on success of the Local Marketing Toolkit and maintain the EUROSPAR website

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  Co-ordination of product, consumer and cyclical promotions

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  Drive the continued success of EUROSPAR’s Supereasy Rewards programme and App by maximizing shopper insights data and delivering a programme of innovative marketing activity

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  Develop, implement and manage all EUROSPAR’s Social Media activity, including working closely with 3rd party agencies and managing an annual budget

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  Manage partnership with SocioLocal for EUROSPAR stores including store recruitment, training, uploading content and local support to maximise Retailer Success

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  Drive growth and development of the Own Brand Range including new packaging, promotional and marketing campaigns

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  Support the Marketing Manager in development and implementation of a strong programme of community activity including CSR and Sponsorship campaigns

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  Responsible for the management and implementation of the EUROSPAR Responsible Retailing programme working closely with the BWG Foods ESG Manager

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  Work with internal functions where appropriate, such as Trading, Retail Development, Retail Advisory Services, Operations, Finance and IT to ensure that marketing goals are being achieved