Director, Brand Marketing

Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.

If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!

We're looking for a Director of Brand Marketing to be the owner and guardian of our brand — how it looks, sounds, and shows up everywhere from a company deck to a 30 second commercial to a piece of swag. This person will lead a full brand refresh, bringing coherence to our logo, visual identity, messaging, and tone across every touchpoint in the company, and then hold that line going forward.

This is a hybrid brand-marketing and brand-creative role. You'll set strategy and messaging pillars, manage our in-house creative team and outside agencies to bring campaigns to life, and take direct ownership of anything that requires a message — including commercials and other brand advertising. You'll also set the brand mandate for how we show up in social and organic channels, working closely with the team that runs day-to-day social execution.

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  Lead a company-wide brand refresh — logo, visual identity, messaging, and tone — ensuring consistency across the company deck, website, product, swag, and every other touchpoint

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  Own brand messaging and craft the core messaging pillars, and be able to clearly articulate and defend them internally and externally

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  Take direct ownership of commercials and other brand advertising campaigns, from concept through production

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  Set and maintain brand guidelines, and mandate how the brand shows up across social and organic channels (partnering closely with the social team on execution)

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  Manage the in-house creative team and asset production, and manage relationships with outside creative and production agencies

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  Partner cross-functionally with product, comms, and executive stakeholders to keep brand and messaging aligned company-wide

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  Build the foundation for scaling brand marketing as the team and company grow

• 8+ years of brand marketing experience, spanning both agency (account side) and in-house brand marketing at a consumer-facing company

• Experience at a recognizable, culturally relevant consumer brand or platform

• Brand marketing experience managing external brand advertising campaigns

• Experience working with digital media creators

• Experience working with all social platforms on organic and paid campaigns

• Proven ability to manage and direct commercial/brand advertising production, including working with agencies and production partners

• Experience managing an in-house creative team and/or creative asset production

• Excellent communication and messaging instincts — able to set and evangelize brand guidelines across an organization

• A builder's mindset — excited to create brand infrastructure from scratch, not just maintain what exists