Canvasww14d ago

Associate, Paid Search (Kia)

United States·El SegundoFull-timemid

MarketingPerformance Marketer

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Quick Summary

Overview

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

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MarketingPerformance Marketer

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Overview

As a Search Analyst you will work with the team to understand consumer search intent and identify the best approach to capture it for our clients. In addition to learning media concepts and best practices for paid search campaign management, you will also have opportunity to apply your interest in analyzing data sets and/or developing media workflow automations to help our clients more effectively solve their marketing and business challenges.

The ability to work as part of a team, innate curiosity, attention to detail and a self-motivated work ethic are key skills for the role.

Conduct keyword research to identify growth opportunities for new and existing campaigns

Identify top-performing ad copy to inform new creative

Review search trends and craft insights for clients

Ensure reporting is pulled accurately

Monitor campaign pacing towards goals

Assist in creating bulk sheets to upload or edit keywords and ad copy within search bid management tools

Review product briefs and website copy decks to develop new copy

Provide support in campaign budget management and optimizations

Provide updates for deliverables & re-prioritize tasks as needed

QA implementation for new campaigns as well as ad copy rotations

Strong analytical and organizational skills