Senior Manager, Product Marketing Experiences

The Investment Product Marketing team is seeking a Senior Manager, Product Marketing Experiences to lead the strategy, optimization, and execution of digital product marketing experiences across web properties supporting Schwab’s suite of retail investment products and platforms. 

In this role, you will own the development and continuous improvement of product marketing web experiences that drive acquisition and product awareness, engagement, and conversion. You will help define the digital experience strategy, identify optimization opportunities, and oversee the implementation of enhancements and content updates. Key focus areas include AI search and large language models (LLMs), as well as broader digital experience initiatives designed to improve prospect acquisition and product conversion outcomes. 

This position requires strong cross-functional leadership and partnership with product marketers, AI subject matter experts, channel owners, creative agencies, publishing teams, and other stakeholders. You will ensure digital experiences align with product marketing strategies, deliver a consistent client experience, and achieve performance goals. 

Key Responsibilities 

• Lead the strategy, optimization, and management of product marketing web experiences across investment products and platforms. 

• Identify opportunities to enhance digital experiences, with a focus on AI search, LLMs, acquisition, engagement, and product conversion. 

• Manage the implementation of web updates, content enhancements, and experience optimizations. 

• Partner with product marketers to translate business objectives and marketing strategies into effective digital experiences. 

• Collaborate with AI SMEs, channel teams, creative agencies, and publishing partners to deliver high-quality experiences. 

• Monitor performance metrics and recommend data-driven improvements to drive business results. 

• Ensure digital experiences are aligned with brand standards, marketing objectives, and client needs. 

About the team 

The Investment Product Marketing team is responsible for the end-to-end marketing of Schwab’s retail investment products and platforms. The team develops and executes integrated marketing strategies that support business objectives, build product awareness, and drive adoption among retail clients and prospects. Through close partnership with product, digital, creative, and channel teams, the organization delivers impactful marketing experiences that help clients achieve their financial goals. 

• Extensive experience in marketing. Marketing in financial services or other highly regulated industry is preferred. 

• Proven experience developing the marketing strategy, creative direction, and execution of digital experiences and web pages. 

• Experience project managing end-to-end web content process 

• Ability to balance strategic thinking with operational execution in a fast-paced, evolving environment. 

• Knowledge of AI search, large language models (LLMs), and digital experience optimization techniques that improve content discoverability and performance. 

• Experience in project management, or a related role, preferably within a regulated industry. 

• Demonstrated ability to lead complex, cross-functional initiatives and influence a broad range of stakeholders without direct authority. 

• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, actionable recommendations. 

• Highly analytical and detail-oriented, with strong project management, execution, and risk-management capabilities.