Director, Social Media & Engagement

The Director of Social Media & Engagement is a critical growth leadership role responsible for driving BluPeak’s transformation from traditional marketing to a contemporary, social-first brand strategy. This leader will build and scale BluPeak’s social media presence from the ground up, with a clear mandate to rapidly increase unaided brand awareness, grow engaged audiences, and connect social media performance directly to new member acquisition and brand consideration. This position leads BluPeak’s social media, storytelling, and community engagement efforts in support of the organization’s broader marketing and member experience strategy. Reporting to and partnering closely with the VP of Marketing & Digital Experience, this role owns the full spectrum of social media strategy – from organic storytelling and community engagement to paid social growth campaigns, creator partnerships, and performance analytics. This position combines strategic thinking with hands-on execution to grow audience engagement, elevate brand visibility, and support enterprise marketing priorities across social and community channels. The ideal candidate is a purpose-brand social media growth strategist who understands how to build culturally relevant, emotionally resonant brands at scale and who is deeply passionate about BluPeak’s mission: dedicated to a world where access to clean water has no limits.

To perform this job, the employee must possess applicable technology skills. Strong phone and MS Office skills (including Excel, Word, Outlook, PowerPoint) and the ability to learn new programs as applicable. Must be proficient in desktop publishing environments and have strong word processing and design software skills. Knowledge of Photoshop, Illustrator, In Design, and basic HTML required.

CERTIFICATES, LICENSES, REGISTRATIONS None required.

OTHER QUALIFICATIONSValid California driver’s license and the ability to travel and support after-hours and weekend events on occasion.

PHYSICAL DEMANDS Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to reach with hands and arms. The employee frequently is required to stand; walk; sit; use hands to finger, handle, or feel; stoop, kneel, crouch, or crawl; and talk or hear. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENTThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

While performing the duties of this job, the employee occasionally works in outside weather conditions. Evening and weekend hours to support events/functions are required on occasion.

BluPeak Credit Union is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. Employment may be contingent upon BluPeak Credit Union’s receipt of an acceptable and job-related background check, drug screen and credit check, as applicable and permissible by law. BluPeak Credit Union is committed to working and providing reasonable accommodation to applicants with physical, mental disabilities and sincerely held religious beliefs. For more information, contact Human Resources.

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