Associate, Marketing Analytics

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment. 

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork. 

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

The Marketing team at Girl Scouts of the USA plays a key role in ensuring the Girl Scout brand remains relevant, visible, and engaging for today’s audiences.

#LI-Remote 

We are seeking a highly analytical and detail-oriented Associate, Marketing Analytics to join our Marketing department and play a pivotal role in driving data-informed campaign strategy. This role is designed for a rising analytics professional who thrives at the intersection of marketing performance, customer journey analysis, and cross-functional collaboration.

As a key contributor to our digital marketing initiatives, you will analyze and optimize campaigns across multiple digital channels—including website, email, Meta, Pinterest, LinkedIn, YouTube, and Google Ads—while partnering closely with the Analytics & Insights team to ensure unified measurement and strategic alignment.

• Design and implement robust tracking frameworks across paid media, organic channels, email, and web to monitor campaign performance in real time.
• Conduct deep-dive analyses on campaign KPIs (CTR, CPA, ROAS, engagement metrics) to identify trends, anomalies, and optimization levers.
• Partner with campaign managers to develop A/B testing strategies and interpret results to refine targeting, messaging, and channel mix.

• Build and maintain dynamic, multi-layered dashboards in Google Looker Studio that integrate data from GA4, CRM, ad platforms, and marketing automation tools.
• Ensure dashboards are tailored to marketing stakeholder needs—executive summaries for leadership, granular views for marketing channel owners, and predictive insights for strategists.

• Implement and validate conversion tracking across platforms using GTM, GA4, and custom event tagging.
• Develop narrative-driven performance reports that combine quantitative rigor with strategic storytelling, highlighting campaign impact, audience behavior, and growth opportunities.
• Maintain expertise in GA4, GTM, SQL, and marketing analytics platforms to ensure data integrity and scalability.

• Translate data insights into strategic recommendations that inform campaign planning, budget allocation, audience segmentation, and creative direction.
• Act as a data consultant within the marketing team, proactively identifying opportunities to improve funnel efficiency and customer acquisition.

• Work closely with teams across the organization to align data governance, attribution modeling, and forecasting methodologies.
• Co-develop frameworks for measuring brand lift, customer lifetime value, and multi-touch attribution across digital ecosystems.
• Ensure consistent taxonomy and tagging across departments to enable unified reporting and holistic performance measurement.
• Collaborate with IT and data engineering teams to troubleshoot data pipelines, enhance integrations, and support advanced analytics initiatives.

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or activities required of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

• Skilled in crafting narrative-driven reports that combine data insights with business context.
• Ability to translate campaign data into actionable insights that inform strategy and execution.
• Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration.
• Excellent communication and storytelling skills to present findings to both technical and non-technical audiences.
• Highly organized, detail-oriented, and proactive.

• Advanced proficiency in Google Looker Studio (formerly Data Studio) for building interactive, stakeholder-specific dashboards.
• Advanced proficiency in Microsoft Excel
• Proficiency in Office 365, Google Analytics 4, and Google Tag Manager.

• Bachelor’s degree or equivalent experience
• 3+ years of experience in digital marketing or a related field.
• Expertise in tracking and interpreting key digital marketing metrics (CTR, CPA, ROAS, engagement, funnel conversion)
• Hands-on experience with GA4, Google Tag Manager (GTM), and event tracking implementation.
• Experience integrating data from multiple sources (GA4, CRM, ad platforms, marketing automation tools).
• Ability to support A/B testing, audience segmentation, and creative performance analysis.
• Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration.

Preferred:

• EWorking knowledge of SQL, BigQuery, or other data querying tools for custom analysis a plus.
• Google Analytics 4 certification

GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.