Head of Marketing

• →Translating Mercia's objectives and growth ambitions into actionable marketing strategy and quarterly plans, with accountability for pipeline contribution, marketing ROI, and ongoing competitive analysis (including market positioning and win/loss patterns).
• →Identifying, quantifying, and building business cases for growth opportunities across new geographies, product launches (GTM), market expansion, customer segments, revenue streams, and marketing investment.
• →Partnering closely with Mercia's Managing Director, Sales, Product, Operations, and leadership teams to align priorities, review performance, understand customer and market dynamics, and uncover upsell and cross-sell opportunities.
• →Owning marketing engagement with strategic professional body partners, aligning joint objectives, commercial priorities, and shared reporting requirements.
• →Completing detailed, insight-led campaign planning briefs for central marketing teams, including commercial objectives, target personas, key messages, competitive positioning, success metrics, and channel strategy.
• →Working closely with the Director of Demand and Director of Content to ensure campaign strategy aligns with execution capabilities, best practices, and business priorities.
• →Tracking and analysing marketing performance using Mercia’s dashboard, monitoring pipeline contribution, conversion rates, campaign ROI, cost per lead/opportunity, and competitor marketing activity.
• →Translating performance data into commercial insights, optimisation priorities, and actionable recommendations for central delivery teams.
• →Participating in quarterly website and digital journey reviews, identifying friction points, conversion barriers, and content gaps, and working with Web and Operations teams to prioritise improvements based on commercial impact.
• →Ensuring Mercia’s digital customer journey, messaging, and positioning consistently reflect business priorities and competitive differentiation.

You'll get real ownership and visibility. You’ll be the marketing lead for Mercia Group, working closely with its leadership team and having a genuine say in where the business focuses its effort.

There’s a lot of freedom to shape the agenda, set priorities, and focus marketing on the areas that will make the biggest difference. 

You’ll also have the backing of Wilmington’s central marketing teams, so while you’re the only marketer within Mercia, you’re not working alone. You get the best of both worlds: autonomy, plus access to specialist skills and support.

This isn’t a role with a team to lead or direct control over resources.

You’ll need to work with central marketing teams, who support several business units, and help them understand why Mercia’s priorities matter right now. That means being clear, persuasive and comfortable making trade‑offs.

• A strong background in B2B marketing with a demonstrable commercial track record, including measurable pipeline growth, ROI contribution, and experience translating business objectives into marketing strategy.
• Proven experience in demand generation, content marketing, campaign measurement, marketing technology, performance analytics, and briefing/managing agency or internal teams.
• Strong commercial acumen, including the ability to build business cases, justify marketing investment, understand sales processes, customer buying journeys, revenue models, and quantify market opportunities.
• Strategic thinking capability, with experience in competitive analysis, market intelligence, identifying growth opportunities (geographic, product, or segment), and translating win/loss and performance insights into action.
• Excellent stakeholder management skills, with a proven ability to influence and partner with senior leaders and cross-functional teams (Sales, Product, Operations) without direct authority.
• Strong communication and briefing skills, able to distil complexity into clear, focused direction and priorities.
• Comfort operating as a solo marketer embedded within a business unit, while effectively leveraging central marketing resources, managing ambiguity, and balancing competing priorities.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

Wilmington plc is a dynamic and expanding group of companies with a common aim – turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance, Finance, Legal and Insight sectors.

Our businesses enable professionals and their organisations to perform better by providing quality, relevant and reliable information, education and knowledge. We share ideas and successes across the group, harness shared resources and focus on our customers’ needs.

At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape.

When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities.

Whether you're just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning.

Join us and make a real difference. Click on “APPLY” today!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

*Please note that this role may remain advertised until an offer of employment has been made.

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