Casetify1mo ago

Marketing Intern (Shenzhen)

Shenzhenentry

MarketingMarketing Intern

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Quick Summary

Overview

Purpose of Position We are seeking a highly motivated and enthusiastic Marketing Intern to join our team and support the exciting launch of our new travel product category.

Technical Tools

MarketingMarketing Intern

We are seeking a highly motivated and enthusiastic Marketing Intern to join our team and support the exciting launch of our new travel product category. This role will be crucial in building brand awareness and driving engagement through effective influencer marketing strategies. You'll play a key role in identifying and collaborating with Key Opinion Leaders (KOLs) to showcase our innovative new luggage line to a broad audience, actively managing the creation and execution of compelling content through these partnerships.

Researching and identifying relevant KOLs and influencers who align with our brand values and target audience for the new luggage category
Initiating contact and building relationships with potential KOLs, effectively communicating our brand story and product offerings
Coordinating product seeding and content liaison activities:
Briefing KOLs on campaign objectives, brand messaging, and content guidelines
Reviewing and providing feedback on KOL-generated content to ensure brand consistency, quality, and adherence to agreed-upon terms
Managing content deliverables from KOLs, ensuring timely submission and adherence to specifications
Facilitating the approval process for KOL content with internal stakeholders
Maintain a detailed tracker of influencer outreach, engagement, and results
Produce reports summarizing influencer campaign performance, including impressions, engagement, and ROI
Collaborating with the broader marketing team to ensure consistent brand messaging and integrated campaign execution
Coordinate the collection of creative copy from copywriters and translated materials from regional teams
Provide support to the Creative and Marketing teams in the development and refinement of presentation decks

Requirements

~1 min read

Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Business, or a related field
Prior internship experience in marketing is a plus
A strong interest in marketing, social media, and influencer collaborations, with an eagerness to learn about content management and liaison
Fluency in written and spoken English& Japanese
Excellent written and verbal communication skills
Proactive, eager to learn, and able to take initiative
Ability to work effectively in a team environment