Caseware1mo ago

Growth Marketing Manager

Atlanta · Georgia - AtlantaRemoteFull Time - Permanentmid

MarketingGrowth Marketing Manager

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Overview

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,

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MarketingGrowth Marketing Manager

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

As the Growth Marketing Manager – North America, you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Director of Growth Marketing - North America, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.

❗This is a full-time, permanent position.

📍 Location:

This is a remote position and is available to all applicants residing and eligible to work in US.

Drive and execute the growth marketing strategy for the US and Canada, with a focus on new business acquisition.

Plan and execute integrated omnichannel campaigns, including email, webinars, paid media, sponsored events, and account-based marketing (ABM).

Develop ICPs and key personas for the region to architect efficient and effective buying journeys.

Optimize the regional marketing funnel to improve conversion rates and reduce CAC.

Localize global campaigns and messaging to resonate with North American audiences.

Manage the regional marketing budget and allocate spend across channels for maximum ROI.

Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).

Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.

Stay current on the competitive landscape, industry trends, and regional regulations.

3–5 years of experience in B2B marketing, with a focus on demand generation and new business growth.

Proven success in driving pipeline and revenue in North American markets, ideally in SaaS, enterprise software, or agentic software.

Deep expertise in digital marketing channels, marketing automation platforms (e.g., Pardot, Marketo, Salesforce Marketing Cloud), and Salesforce CRM.

Strong analytical skills, with experience in performance reporting and attribution models.

Excellent communication and cross-functional collaboration skills.

Experience in the accounting or audit industry is a plus, but not required.

Listing Details

Posted: March 17, 2026
First seen: March 26, 2026
Last seen: April 24, 2026

Posting Health

Days active: 28
Repost count: 0
Trust Level: 39%
Scored at: April 24, 2026

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Caseware

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Caseware International Inc. is a global leader in developing audit, assurance, financial reporting, and data analytics software for accounting firms, corporations, and governments. Founded in 1988, the Toronto-based company provides cloud-enabled solutions to over 500,000 users in 130 countries.

Employees

750

Founded

1988

Domain

Jobs

External application · ~5 min on Caseware's site

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