Growth Marketing Manager

As the Growth Marketing Manager – North America, you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Director of Growth Marketing - North America, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.

 

❗This is a new role.
❗This is a full-time, permanent position. 
📍This is a hybrid role, requiring the successful candidate to work three days a week at our Toronto office (351 King St E, Toronto, ON).

Drive and execute the growth marketing strategy for the US and Canada, with a focus on new business acquisition.

Plan and execute integrated omnichannel campaigns, including email, webinars, paid media, sponsored events, and account-based marketing (ABM).

Develop ICPs and key personas for the region to architect efficient and effective buying journeys.

Optimize the regional marketing funnel to improve conversion rates and reduce CAC.

Localize global campaigns and messaging to resonate with North American audiences.

Manage the regional marketing budget and allocate spend across channels for maximum ROI.

Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).

Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.

Stay current on the competitive landscape, industry trends, and regional regulations.

3–5 years of experience in B2B marketing, with a focus on demand generation and new business growth.

Proven success in driving pipeline and revenue in North American markets, ideally in SaaS, enterprise software, or agentic software.

Deep expertise in digital marketing channels, marketing automation platforms (e.g., Pardot, Marketo, Salesforce Marketing Cloud), and Salesforce CRM.

Strong analytical skills, with experience in performance reporting and attribution models.

Excellent communication and cross-functional collaboration skills.

Experience in the accounting or audit industry is a plus, but not required.